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BED BATH & BEYOND PUTS PENDANT FIXTURES TO THE TEST.

NEW YORK-In its largest lighting department yet, Bed Bath & Beyond has launched a test of fixed-wire pendants in its new superstore on 61st Street. It is believed to be the first time the "big box" has entered the lighting fixture business.

The pendants, from Kenroy International division of Hunter Lighting Group, come in blue, red and white painted metal warehouse styles; contemporary glass cylinders and cones; and mini mica and mini Mission stained glass for $49.99, $59.99 and $69.99.

But rather than hanging from an overhead "cloud" display, the pendants were placed on one of the eight wood shelving bays in the lighting department, the wire cords wrapped around them. Plain brown boxes of inventory, many of them dented or half-opened, were stacked beneath. It appeared a hanging display had not yet been installed. Store employees said they weren't given instructions on how to sell or install lighting fixtures. In addition, there were no signs for the fixtures.

The department manager, who gave his name as Eric, said a hanging display "is supposed to be installed. We're waiting, but things take awhile to get set up."

The focused, narrow pendant assortment appears to fit into the modern styles and price ranges offered throughout the lamp department.

Vendors said the foray into pendants does not signal a wider move into other lighting fixtures, but is simply a way to capture sales of one of the fastest-growing segments in the lighting industry. Buyer Amy Dowling, who declined comment, did extensive research on clouds and has wanted to install one for several years, vendors said.

"It's a very specialized assortment that is appropriate to their consumer," said one vendor. "They're not looking to be a lighting showroom or a Home Depot or a Lowe's."
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Author:Meyer, Nancy
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Dec 18, 2000
Words:294
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