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BECU unveils new logo, brand identity.

BANKING AND CREDIT NEWS-November 6, 2017-BECU unveils new logo, brand identity

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BECU unveiled a new logo and brand identity, inspired and informed by the not-for-profit's commitment to its membership and serving the communities of its members, the company said.

The new logo features the letters BECU separated by vertical strokes and surrounded by a rectangular box with a rounded lower-right corner accentuating the letter "U" -- a subtle acknowledgement of "you," the members and communities BECU serves. The streamlined logo design also overcomes limitations posed by the previous logo when used in physical and digital applications.

BECU's previous logo was launched nearly 30 years ago, and was created to give special prominence to the letter "E," highlighting the credit union's role in providing financial services to Boeing company employees. However, since 2002, BECU has been open to all residents of Washington state and membership has grown substantially.

The new logo and brand are currently displayed on the credit union's headquarters in Tukwila, Wash. and on BECU.org. All BECU financial centers, ATMs, digital properties, products and other communication materials will reflect the change over the next couple of years. Updated materials will be provided to members as they become available, with new credit cards and checks expected to come out in January 2018. Additional details about the new brand identity are available on BECU.org/logo.

BECU is a not-for-profit credit union owned by its members. Members receive the benefits of ownership through better rates and fewer fees. With more than 1 million members and over USD 17 billion in assets, BECU is the largest credit union in Washington and one of the top five financial cooperatives in the country. BECU currently operates more than 45 locations in Washington and two financial centers in South Carolina. For more information, visit www.becu.org.

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Publication:M2 Banking & Credit News (BCN)
Date:Nov 6, 2017
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