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BEAUTY STYLE: RETAIL THERAPY: In love with Lom.

Byline: with Lisa Piddington

I WANT, I WANT, I WANT: Thisweek, PS has mostly been using Eve Lom's classic Cleansing Cream -the must-have product for a whole host of top notch celebs. Cleansing is the most important part of our daily beauty regime, and if it's not done properly there's no point applying all the expensive toners and moisturisers. Eve Lom Cleansing Cream -described by Vogue as 'probably the best cleanser in the world' -contains four aromatic oils -chamomile, eucalyptus, clove and hops -which combine to offer cleansing, exfoliating and toning by removing make-up, softening skin, removing dead skin and improving circulation. The product comes with its own special applicator cloth and a set of instructions which look more complicated than they are.

Available from Space NK at Harvey Nichols, priced at pounds 42 for 50ml and pounds 72 for 200ml.

GET THE LOOK: There's a realbling bling feel to PS this week, thanks to the latest range of Versace make-up. Glorious colours that could have come straight out of a summer's garden, you'll find orange competing with pinks and purples. Taking the look from the tropical florals spotted on the catwalks, there's three new, dramatic eye shades, two highshine lipglosses, two lip colours and three nail lacquers to complete the set. The three suggested looks are: subtle pink/orange eye shadow duo with pink lipstick; sophisticated blue/gold duo with orange lipstick; or mauve/green duo with mauve lipstick. But it's the packaging that makes this range stand out on the beauty counters. Dressed in gold, with the distinctive Versace logo, it will certainly get you noticed in the ladies when you're re-applying your lippy. Available from House of Fraser, Birmingham, with prices at pounds 16 for lipsticks, nail polish is pounds 12, eye shadows cost pounds 21.

Versace also launches its first treatments using its own range of skincare and make-up. Beatties, Wolverhampton, is one of handful of selected department stores across the country that will be offering the 45-minute deep cleanse, pressure point massage and refreshing sessions. The facial events will run until October 2004 in designated beauty rooms and appointments can be made by calling Beatties on 01902 422311. There is a booking fee of pounds 20 that is redeemable against two or more skincare products. HELPING HAND: Choosing theright foundation for your skin tone can be a little tricky. The last thing you want is that tell-tale orange strip that sits like a clown's mask around your jawline. The colour should not only complement your look, but it should also give you the coverage and finish that is best for your skin. Throughout this month, at Elizabeth Arden counters nationwide, you can have your skin tone checked out and get advice on achieving the right coverage. The complementary consultation takes just five minutes using the innovative Matchmaker , a computerised tool that takes a reading of your skin's exact shade and analyses depth of colour and undertone. It will then recommend the best match from a foundation collection of more than 80 shaded, formulations and textures that include liquids, creams and mousses. You'll also receive a gift of Good Morning Skin Serum and a mini loose powder, while stocks last. Elizabeth Arden is available from leading department stores and larger Boots.

AND NOW FOR THE SCIENCE BIT: It's one of life's great mysteries, but what can you do to beat cellulite? The so-called orange peel effect is the curse ofwomen everywhere, whether you're a size eight or have a fuller figure. With a wardrobe full of 70 denier tights and full-length trousers, we can do our best through the winter to keep the wraps on our fleshy bits. But with the promise of summer just around the corner, thoughts turn to mini-skirts, shorts and sarongs -and making sure we look our best in them. Fear not though, as Sisley comes to rescue with its latest product, Phyto-Sculpt. The new offering promises fast and visible reduction of cellulite by helping to break down fat and reducing its storage. It firms and tones, and at the same time leaves skin feeling smoother and softer. It works by directly addressing the life cycle of adipocytes -the fat-storing cells -using the combined ingredients of bitter orange blossom and caffeine. Now, before you question the use of caffeine on your skin, remember Cindy Crawford revealed how she uses coffee granules as a body scrub, and she is probably the only woman in the world who isn't blighted by cellulite. Tests have shown that after one month's use you could lose up to 2cm off your thighs with a significant reduction in the size of those spongy areas. PhytoSculpt is available from Birmingham's House of Fraser and Selfridges, Bullring, and costs pounds 68.THE CREAM OF THE CROP: Two Birmingham hairdressers are through to the finals of the L'Oreal Colour Trophy after beating off competition from 35 salons from across the Midlands. Essensuals Birmingham (one of its styles pictured) and Rumours Harborne emerged triumphant as part of the search to find the UK's hottest hairdressing talent. Now in its 49th year, the massive competition stages nine regional finals from across the country where entrants compete in a live showdown to prove they are a cut above the rest.

The grand final -which will see 27 finalists battle it out -takes place at London's exclusive Grosvenor House on May 17. Notorious for their impact on the style scene, the judging panel includes the familiar and famous faces of legendary hairdresser Charles Worthington, Glamour Magazine editor Jo Elvin and celebrity stylist Errol Douglas. The winning team will shoot their look with a hot young photographer for trade bible Hairdresser's Journal. Then it is on to the Big Apple for two New York photo assignments.

Once back home, they'll be a two-page feature in Vogue, as it showcases the UK's new kids on the hairdressing block, along with a prominent programme of publicity, a personal portfolio and year-round exposure.

'Being involved and judging the L'Oreal Colour Trophy is such a pleasure,' explains celebrity favourite Charles Worthington, who is a regular contributor to Post Style. 'It's an inspiration to witness first hand the people who will shape the future of the British hairdressing industry.'

CAPTION(S):

Elizabeth Arden's foundation collection
COPYRIGHT 2004 Birmingham Post & Mail Ltd
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Copyright 2004 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Features
Publication:The Birmingham Post (England)
Date:Apr 14, 2004
Words:1044
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