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BCD leads restaurants in 2007 Manhattan invasion.

Andrew Moger and his team at Branded Concept Development are gearing up to work their magic for trendy Pan-Asian vegetarian eatery, Zen Palate.

The celebrity haunt developed by Buddhist vegetarians to fill the void of quality Asian-based vegetarian food in the early 1990s has signed a 10-year lease for its third Manhattan location and is planning to launch a new vegetarian sandwich line to debut in the city in the spring.

"We have a large scale role with Zen Palate," said Andrew Moger, founder of BCD, the exclusive representative of Zen Palate. "We have a goal of opening four more locations within the next 18 months."

Moger--whose firm has made its mark among retail brokerage companies after elbowing out major competition to land the exclusive contract to handle Quiznos roll out in New York two years ago--said the new Zen Palate location at 465 Lexington Avenue, between 45th and 46th streets, is tipped to repeat the success of the growing chain's three other locations in Westbury, Long Island and in Union Square and Hell's Kitchen in Manhattan. A fourth restaurant is also under development on John Street in the Financial District.

BCD has carved out a niche for itself as an outsourced real estate, design and construction alternative for developing restaurant and retail concepts.

Since opening for business in the same week of September 11, 2001 terrorist attacks in New York, the firm has been associated with some of the hottest names in the business.

After opening 100 stores for Quiznos, BCD landed contracts to roll out Camille's Sidewalk Cafe chain and Robeks juice bar as well as a host of other concepts that proliferate main streets everywhere.

Over the past year, the company has been working with Arks Restaurants which owns and operates 24 restaurants and bars, 28 fast food concepts, catering operations and wholesale and retail bakeries nationwide. It has been working with Arks to develop a new 3,000 s/f Mexican restaurant in the Planet Hollywood Resort and Casino in Las Vegas as well as two other restaurants at the Foxwoods resort in Connecticut.

And 2007 is lining up to be another very busy year for the company which has mastered the art of handling brokerage, design and construction services for its roster of clients. The company has been tapped by the up-and-coming Five Guys Famous Burgers and Fries, which has 120 restaurants up and down the east coast, but so far none in New York City. Moger and his team are now working with Five Guys as the chain aggressively seeks sites south of 42nd Street in Manhattan in all of the sub markets. Moger said he expects to open four new restaurants for the chain soon.

BCD is also working with Fleming's Prime Steakhouse and Wine Bar, a high-end steak house that is a joint venture with the Outback Steakhouse, looking to do the same as Five Guys.

The firm's client list also now includes Chevys Fresh Mex, Coffee Beanery, Cosi, El Pollo Loco, L.A. Weight Loss Centers, New York Health & Racquet Club, Papaya King, Saladworks. and The Vitamin Shoppe

"2006 has been a busy year for us as we developed new client relationships," said Moger. "2007 looks set to be another busy year as we implement the ambitious plans that our clients have."

Alexandra Turboff, manager of real estate for BCD, negotiated the new lease for Zen Palate directly with the landlord's representative, Ron Longstreet of Solil Management.
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Author:Perez, Esther O.
Publication:Real Estate Weekly
Date:Jan 3, 2007
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