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BCC president 'will raise profile'.

The new president of Black Country Chamber of Commerce has pledged to make sure the region raises its international profile and competes in world markets.

Peter Mathews (pictured) says his mission will be to help local companies engage with the global economy.

"The Black Country is still a powerful entity," said the managing director of Lye-based Black Country Metals. "We have adapted better to the move away from traditional manufacturing than many other European countries.

"The challenge now is to make the most of the competitive advantages we have in terms of skills and innovation."

He said the Chamber, as the Black Country's leading business organisation, was "fantastically placed" to assist and support companies of all sizes.

"This is a great place to work and live," said Mr Mathews, who takes over from John Tew, managing director of Aults Insurance Brokers of West Bromwich.

"I also want to strengthen our links with civic leaders and local authorities, as well as other chambers in the region. It is up to us as business champions to make sure the world knows what we have to offer. We must be more effective at presenting a united front if we are to punch our weight in the world."

Mr Mathews, whose company deals in recyclable metals, is a leading figure in international trade. He is president of the Midlands World Trade Forum, an organisation for local exporters with almost 600 members.
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Title Annotation:Business
Publication:The Birmingham Post (England)
Date:May 22, 2007
Words:237
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