BBC will lose Voice to avoid bidding war.
THE next series of TV talent show The Voice will be the last to be broadcast on the BBC after the corporation refused to get into a bidding war to keep it.
Mark Linsey, acting director of BBC Television, said that another broadcaster had "poached" the programme, which will begin its fifth series in the new year.
He said: "The BBC is incredibly proud of The Voice, but the fifth series which starts in January will be our last.
"We always said we wouldn't get into a bidding war or pay inflated prices to keep the show, and it's testament to how the BBC has built the programme up - and established it into a mainstay of the Saturday night schedule - that another broadcaster has poached it."
In the UK, The Voice is produced by Wall to Wall, alongside Talpa Media, the Dutchbased production company behind the format. The series was created by John de Mol.
However, ITV acquired Talpa Media in a deal worth approximately PS355m.
ITV has refused to comment on speculation that it has bought the broadcast rights.