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BBC lawyers exterminate 'Dr Who' ad; MEDIA.

Byline: MARK JEFFERIES

A TV advert featuring David Tennant has been pulled by Virgin Media after the BBC complained that it hijacked the Doctor Who brand.

The ad showed the former Time Lord using a television remote control while Virgin founder Sir Richard Branson built his own time machine to go back to the 1970s.

But the Doctor Who logo was clearly visible.

Lawyers for BBC Worldwide, the Corporation's commercial arm, told Virgin it breached guidelines on the commercial endorsement of third parties.

Virgin first removed the logo from the ad, but has now agreed to axe it entirely.

Two other ads - for Virgin's new TiVo digital service - featuring Tennant, 40, who played the 10th Doctor from 2005-2010 on BBC1, will still be shown.

Virgin and the BBC said in a joint statement: "As a goodwill gesture, Virgin Media agreed to withdraw the ad and the BBC is satisfied."

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Publication:The Mirror (London, England)
Date:Apr 18, 2012
Words:156
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