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BAUSCH & LOMB INVISION INSTITUTE ENCOURAGES AMERICANS AGE 50+ TO VISIT AN EYE CARE PROFESSIONAL THIS AUGUST, NATIONAL EYE EXAM MONTH

BAUSCH & LOMB INVISION INSTITUTE ENCOURAGES AMERICANS AGE 50+ TO VISIT
 AN EYE CARE PROFESSIONAL THIS AUGUST, NATIONAL EYE EXAM MONTH
 ROCHESTER, N.Y., April 28 /PRNewswire/ -- A comprehensive study initiated by The Bausch & Lomb InVision Institute and conducted by Louis Harris and Associates, reveals that of the 50 million adults who reported having eye exams less than every two years, 26 percent -- about 13 million adults -- are 50 years old and over. Experts are alarmed to note that this very group is at highest risk for developing common, and sometimes serious eye conditions. Eye care professionals recommend that those 35 years and older schedule professional vision screenings annually.
 Study findings confirm that while vision is often the most cherished sense, routine professional eye care is all too often neglected. This August is National Eye Exam Month, and The Bausch & Lomb InVision Institute, a non-profit organization dedicated to educating consumers about proper vision care and correction, encourages adults, especially those over the age of 50, to visit their eye care professional.
 "As people age, their risk for Dry Eye, Presbyopia, Glaucoma and Cataracts increases," noted Melvin D. Wolfberg, president, The Bausch & Lomb InVision Institute. "Many eye or vision disorders offer few early warning signs and in many cases are diagnosed during a routine visit not during a vision prompted by an obvious symptom or complaint.
 "National Eye Exam Month offers us an excellent opportunity to remind Americans to have a professional eye examination," Dr. Wolfberg added. "The sense of sight should not be neglected."
 The Bausch & Lomb InVision Institute offers free brochures to consumers on vision disorders common to aging eyes:
 --Look Into Your Eyes -- an illustrated primer that explains vision conditions, such as near- and farsightedness, astigmatism and presbyopia, and available corrections.
 --Desk Guide to Presbyopia -- describes presbyopia (also known as "aging eyes"), an inevitable vision condition which causes difficulty in switching focus from near to far objects and usually becomes noticeable at around age 40. The desk guide includes a non-diagnostic self-test which may indicate a visit to the doctor and information on bifocal correction options available in soft contact lenses.
 --Caring For Your Eyes - A Look at Mature Eye Conditions -- an educational guide for adults over age 50, who are at greatest risk for developing mature eye conditions. The brochure looks at the symptoms and proper treatments for Dry Eye, Glaucoma and Cataracts; and discusses the importance of early detection and treatment of eye conditions.
 To receive the above brochures, consumer should send a self- addressed stamped envelope, include two postage stamps to: Vision Brochure Offer, Bausch & Lomb InVision Institute, JFK P.O. Box 9154, Boston, MA 02114.
 Founded in 1987, The InVision Institute is a not-for-profit organization and is funded by Bausch & Lomb, the leader and innovator in the vision care industry. Vision care experts throughout the country serve on the InVision Institute's Scientific Advisory Board and are among the top researchers, scientists and educators in America. Since its inception, the InVision Institute and its respected Scientific Advisory Board continue to work toward educating the more than 144 million Americans who require vision correction.
 -0- 4/28/92
 /NOTE TO EDITORS: Experts, members of the Bausch & Lomb's InVision Institute, are available for interviews. Please contact Kelly Ann Sherry or Carinna Marson of Cone Communications, 617-227-2111, to schedule./
 /CONTACT: Kelly Ann Sherry of Cone Communications, 617-227-2111, for Bausch & Lomb/ CO: Bausch & Lomb ST: New York IN: HEA SU:


SM -- NYSFNS7 -- 3496 04/28/92 07:17 EDT
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Date:Apr 28, 1992
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