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BAUSCH & LOMB INTRODUCES NEW CONTACT LENS TO COMPLEMENT EYEGLASSES, NOT REPLACE THEM; LAS VEGAS SELECTED AS TEST MARKET FOR PRODUCT LAUNCH

 ROCHESTER, N.Y., Nov. 8 /PRNewswire/ -- Bausch & Lomb is about to change the way consumers think about contact lenses with the launch of its Occasions(TM) Single-Use Disposable Contact Lens. Hassle-free and easy-to-use, Occasions is the first single-use, disposable contact lens designed to complement eyeglasses -- not serve as the only source of vision correction.
 Surprisingly affordable, Occasions Single-Use enables consumers to wear contact lenses on those occasions when they'd rather not wear their eyeglasses -- whether that's once a week, twice a week, or everyday. Some consumers may wear Occasions lenses for physical fitness activities (i.e., jogging, biking, aerobics) or sports performance improvement (i.e., tennis, golf, softball), while others will wear them in the office (i.e., business meetings, presentations) or for social occasions (i.e., dinners, nights out, travel, weddings) -- it all depends on one's lifestyle needs. Occasions Single-Use lenses have a limited wearing time of one day/one "occasion," then they're thrown away -- eliminating the lens care, cleaning and disinfecting associated with traditional contact lenses. The lenses are not for overnight wear.
 "Bausch & Lomb has created an entirely new category of contact lenses -- occasional wear," noted Charles J. Dushman, senior product manager for Bausch & Lomb. "Occasions lenses were designed with consumers' diverse lifestyle needs in mind. The concept is simple -- consumers can continue to wear their spectacles, yet on occasion, experience the convenience, vision enhancement and appearance benefits that contact lenses offer."
 According to Dushman, extensive research conducted by Bausch & Lomb showed strong consumer interest in an occasional-wear, single-use contact lens designed to be worn as an adjunct to eyeglasses. Consumers are looking for flexibility and convenience when it comes to their vision care options. Occasions lenses offer them just that. And the pricing structure of Occasions lenses make them surprisingly affordable. Lenses are priced on a "per occasion" basis, giving consumers the flexibility to choose their "occasions" based on their lifestyle needs.
 Bausch & Lomb is so confident Occasions lenses will be well received, it's offering a free trial lens program to consumers. Interested consumers can simply call 1-800-494-5454 and receive a free trial lens certificate. The free trialf?fer is available through eye care professionals who prescribe Bausch & Lomb products. The consumer is responsible for any fees associated with the exam and contact lens fitting.
 The Occasions product line also includes the newly-launched Occasions Multifocal, a bifocal contact lens for the 70 million American adults affected with presbyopia. Presbyopia is a vision condition in which the eye loses its ability to change focus between near and far objects. Occasions Multifocal is the first bifocal contact lens to be worn on occasion as an adjunct to bifocals and half glasses.
 Founded in 1853, Bausch & Lomb is the world's leading manufacturer of contact lenses and lens care products. Bausch & Lomb has made more than 200 million soft contact lenses since it introduced the technology into the United States two decades ago. In addition, the company has manufactured specialty lenses for the correction of astigmatism and presbyopia since 1981 and is recognized as the industry leader in specialty lens technology. Bausch & Lomb has 14,500 employees worldwide -- its more than 3,500 employees are located in Rochester, N.Y., where the company's headquarters is located.
 -0- 11/8/93
 /CONTACT: Linda Coffey or Rick Kase of Bausch & Lomb, 716-338-5849; or Stephanie Giannaros or Kelly Ann Sherry of Cone Communications, 617-227-2111, for Bausch & Lomb/


CO: Bausch & Lomb ST: New York, Nevada IN: HEA SU: PDT

DJ-CM -- NE005 -- 1795 11/08/93 13:01 EST
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Date:Nov 8, 1993
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