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BAUSCH & LOMB CONTACT LENSES NOW COME WITH INSTRUCTIONS -- PRINTED DIRECTLY ON THE LENS

 ROCHESTER, N.Y., July 8 /PRNewswire/ -- For those who have ever had a problem determining whether their soft contact lens was inside out -- and there are many -- Bausch & Lomb has some good news. Beginning this month, the company will manufacture lenses with a surface imprint that will easily tell the patient if the lens is inverted. The Bausch & Lomb logo, called an Inversion Indicator, will help contact lens wearers readily distinguish the surface of the lens that should be placed against the eye. When placed in the eye, the marking becomes invisible and does not interfere with vision.
 Initially, the company will incorporate the Inversion Indicator into the production of its SeeQuence(R) weekly disposable and Medalist(R) planned replacement contact lenses. The company expects to manufacture all of its soft lens products with this new feature within a year.
 "We continually look for ways to improve our products," noted Harold O. Johnson, senior vice president of Bausch & Lomb and president of its Contact Lens Division. "Our studies have shown that some contact lens wearers have trouble putting in their lenses because they cannot tell if the lens is being inserted inside out. In fact, when we conducted an informal survey of doctors and patients, an overwhelming majority said they would prefer to use lenses with an Inversion Indicator."
 Results of clinical studies showed that eyes exposed to the imprinted lens did not display physiological differences than eyes fit with traditional contact lenses.
 Bausch & Lomb, founded in 1853, is recognized worldwide for its contact lens and lens care products. Bausch & Lomb has manufactured more than 200 million soft contact lenses since it introduced the technology into the United States two decades ago. In addition, the company is recognized as the industry leader in specialty lens technology. Bausch & Lomb has more than 14,000 employees worldwide -- more than 3,500 employees are located in the company's Rochester, N.Y. headquarters.
 -0- 7/8/93
 /CONTACT: Rick Kase of Bausch & Lomb, 716-338-8252; Kelly Ann Sherry or Maria Cataldo of Cone Communications, 617-227-2111, for Bausch & Lomb/


CO: Bausch & Lomb ST: New York IN: HEA SU: PDT

DJ -- NE001 -- 9291 07/08/93 07:01 EDT
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Publication:PR Newswire
Date:Jul 8, 1993
Words:362
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