BARQ'S ROOT BEER 'CAPITALIZES' ON DEMISE OF SOVIET UNION, CONDUCTS 'SOVIET UNION GOING OUT OF BUSINESS SALE'
BARQ'S ROOT BEER 'CAPITALIZES' ON DEMISE OF SOVIET UNION, CONDUCTS 'SOVIET UNION GOING OUT OF BUSINESS SALE' NEW ORLEANS, Jan. 6 /PRNewswire/ -- Following closely on the heels of Mikhail Gorbachev's resignation as president of the now-defunct USSR, Barq's, Inc., makers of Barq's Root Beer, today announced that it is conducting a "Soviet Union Going Out of Business Sale" promotion through which consumers can get "Communist Party Favors" -- authentic Soviet memorabilia in a plastic display box. "As the statues of Lenin began to topple, Barq's rushed in to corner the market on USSR memorabilia for our 'Soviet Union Going Out of Business Sale,'" said Richard Hill, vice president, national marketing, Barq's, Inc. "People who lined up for moon rocks and pieces of the Berlin Wall -- and those who wish they had -- won't want to miss out on this once-in-a- lifetime opportunity to own a free piece of Soviet memorabilia and world history," Hill added. Barq's "Communist Party Favors" will be available free to consumers beginning on "May Day" while supplies last, in exchange for one proof of purchase from specially marked Barq's Root Beer 12-packs or 2-liter bottles, plus 100 rubles ($1.00) for postage and handling. Barq's "Soviet Union Going Out of Business Sale" promotion will be supported by national television, spot radio and print advertising as well as by in-store displays and on-package materials. The promotion was created in-house. Media planning and buying is being handled by SMY Media, Inc., a national media buying firm. Barq's, Inc., of New Orleans, is known for outrageous promotions and marketing techniques behind its flagship root beer, which is available in 70 percent of the United States. The brand is advertised heavily on network television and national cable and is positioned as the "One with Bite." Barq's, Inc., also markets Barq's Diet Root Beer, Barq's Red Creme Soda, Barq's French Vanilla Creme Soda, and Barq's Diet French Vanilla Creme Soda. NOTE: Barq's is pronounced "Barks." -0- 1/6/92 /CONTACT: Pam Pesavento or Pat Higgins-Crane of Marcy Monyek Assoc., 312-263-2135, for Barq's/ CO: Barq's, Inc. ST: Louisiana IN: FOD SU:
GK -- NY016 -- 6779 01/06/92 09:28 EST
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|Date:||Jan 6, 1992|
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