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BARNES & NOBLE OPENS SECOND PHOENIX, ARIZONA SUPERSTORE CHANGING AMERICA'S CONCEPT OF THE NEIGHBORHOOD BOOKSTORE

Store to Open on March 15 at 7685 West Bell Road, Arrowhead

NEW YORK, March 8 /PRNewswire/ -- Barnes & Noble Inc. (NYSE: BKS), the nation's largest bookseller, expands its commitment to Phoenix book buyers with the opening of a new store at 7685 West Bell Road on March 15, 1996. Transforming America's concept of the neighborhood bookstore, Barnes & Noble superstores are adding a new vitality to the world of books and attracting readers in record numbers.

Barnes & Noble's authoritative selection of more than 150,000 titles offers customers an extensive choice on every imaginable subject. Whether a customer is interested in looking at the classics or cooking, archeology or business, current fiction or world history, they'll find a larger selection than they've ever seen before. The 30,000-square-foot store combines this unparalleled selection with experienced booksellers and innovations in ambiance and service, creating a place where customers will feel comfortable spending their leisure time.

The store's staff of 60 knowledgeable book lovers from the Arrowhead community will ensure that the store's title selection reflects the community's tastes and interests. The scope of the store's overall selection includes works from more than 10,000 publishers, including small independent publishers and university presses. In addition, customers will be introduced to the works of first-time novelists through Barnes & Noble's Discover Great New Writers program. This dedicated section represents the company's commitment to supporting the works of newly published novelists, showcasing more 100 titles each year.

"Bookselling is a local business," said Steve Riggio, Chief Operating Officer of Barnes & Noble, Inc. "Barnes & Noble operates under the philosophy that each store is unique to its community. While some 50,000 titles are common to all of our stores, the balance is carefully crafted so that each store reflects the lifestyles and interests of its customers. Before a store opens, our buyers spend considerable time studying the community and its local publishers and authors. After the store opens, our store manager has the responsibility to further adjust the selection to meet their customers' needs." The Arrowhead store will feature an extensive selection of travel books, a large bargain book section, a wide variety of arts & crafts titles, and a great selection of "large print" titles.

With an ongoing schedule of events, Barnes & Noble superstores are often seen as community centers. The Arrowhead store's community relations coordinator is busy at work creating a calendar of events to interest a wide range of customers. From children's story hours to Mystery Night; from book discussion groups to poetry readings; from author signing to tax seminars -- the store will feature events to pique the interest of every member of the family. Some events already scheduled include author Tom Hron on hand to sign copies of his first novel, "Whispers of the River" on Saturday March 23rd from 2 p.m. until 4 p.m. Also, stop by on Sunday, March 24th and learn about breed selection from representatives of "Canine College," an organization well-known for their pet rescue program as well as dog training classes, and bite prevention tips.

The store will also feature a Barnes & Noble Cafe which will serve Starbucks coffee and the full-leaf teas of The Republic of Tea in a classic bistro setting. Cold drinks will also be available as well as a variety of reasonably priced desserts.

Barnes & Noble's expansive children's department is a wonderland highlighted by a selection of unforgettable characters of children's literature. The department features more than 15,000 titles including all Newbery and Caldecott Award-winning titles, as well as time-honored classics and new arrivals. Two children's event areas, including Winnie the Pooh's Enchanted Forest, are dedicated to story hours, performances and special author appearances -- often a visit from special guests such as Clifford the Dog or Madeline.

The software department will stock a huge selection of CD-ROM titles, including all of the recent and exciting book-related CD-ROM titles such as "A Brief History of Time" and "The Way Things Work." The department will also stock a complete line of PC software and video games as well as a selection of how-to videocassettes.

"We're more than a bookstore -- we're really a meeting place for the Arrowhead community," said Teresa Harris, store manager for the Arrowhead Barnes & Noble. "Barnes & Noble is dedicated to providing our customers with great service and the best selection in an interesting and welcoming environment. When we combine that with our calendar of free and exciting events, I'm confident that we will satisfy the needs of the community." The Arrowhead Barnes & Noble will be open everyday from 9:00 a.m. to 11:00 p.m.

Barnes & Noble is the originator and premier operator of book superstores in America. Its flagship store on Fifth Avenue in New York has been widely recognized as the most authoritative bookstore in the country, and perhaps, the world. Since 1965, the company has been owned and operated exclusively by booksellers. Len Riggio, later joined by his brother Steve, built the business from this location into what is now the nation's largest bookseller. The company takes pride in the experience of its long-standing management team and hundreds of booksellers who have been with the company for many years.

As of February 24, 1996, Barnes & Noble, Inc. operates 365 superstores under the Barnes & Noble, Bookstop and Bookstar trade names and 637 mall stores under the B. Dalton Bookseller, Doubleday Book Shops and Scribner's Bookstore trade names. Barnes & Noble, Inc. also publishes books under its own imprint for exclusive sales through its retail stores and nationwide mail-order catalogs.
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/CONTACT: Jennifer Wolfertz of Barnes & Noble, 212-633-3389/

(BKS)

CO: Barnes & Noble, Inc. ST: Arizona IN: REA PUB SU:

MP-DW -- NYF019 -- 1562 03/08/96 11:34 EST
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Date:Mar 8, 1996
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