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BARBARA BUSH, PRINCIPALS AND WORLD BOOK TEAM UP TO BOOST EARLY CHILDHOOD LEARNING

 BARBARA BUSH, PRINCIPALS AND WORLD BOOK
 TEAM UP TO BOOST EARLY CHILDHOOD LEARNING
 CHICAGO, Oct. 29 /PRNewswire/ -- An early education SWAT team, including the National Association of Elementary School Principals (NAESP), World Book Educational Products, and First Lady Barbara Bush, has just introduced a free new early education guide for families with infants and pre-schoolers.
 The brochure, Little Beginnings: Starting Your Child on a Lifetime of Learning, gives parents and other care-givers concrete ways to encourage social, emotional, and intellectual growth from the day their children are born.
 Barbara Bush wrote the foreword and said, in part: "Raising children was the most exciting adventure of my life -- and the most important. But it was not always the easiest, and I welcomed all the advice I could get. I am very grateful to our elementary school principals and their partners in business and government who worked together to gather this invaluable information for families."
 The learning tips are presented in an easy-to-read format and targeted by age group. Among the tips are:
 -- Ask "do you hear that?" Describe the sounds your baby hears, and talk about what makes them -- clock alarms, dog barks, thunderclaps, ambulance sirens. ("From 6-12 Months")
 -- Play directional games. Have your child go under the table, next to the door, inside the bathtub and behind the tree. ("From 1-2")
 -- Let him see how numbers are part of everyday life. Help him count fruit at the grocery store or stamps for your letters. ("From 3-4")
 -- Help her learn to describe things, not just name them. Point out the fast red convertible, not the car. ("From 4-5")
 The brochure also provides examples of the kinds of activities, knowledge, and behaviors that kindergarten teachers say are the most important to starting school ready to learn -- from recognizing letters of the alphabet to being able to be away from parents without being upset.
 The brochure is available free from World Book and also will be distributed by principals, PTAs, community groups, teachers and child care centers.
 The Little Beginnings brochure joins its companion, The Little Things Make a Big Difference, which was introduced last year for parents of school-age children.
 "Both brochures involve changing family focus, rather than investing extra time and money," says Dr. Alvin Granowsky, World Book Vice President of School and Library Services. "The fanciest schools and books won't do nearly as much to help a child succeed as a family where learning is valued and children are loved and supported."
 The award winning Little Things video has been seen by millions of Americans and is available through many approaches: 1) for free rental at Blockbuster video stores nationwide, 2) through the National Association of Elementary School Principals, and 3) through local community World Book representatives.
 Those interested in obtaining a free copy of the Little Beginnings and/or The Little Things Make a Big Difference can call World Book at 1-800-848-8170, or write World Book Educational Products, 101 Northwest Point Boulevard, Station 9B NAESP, Elk Grove Village, Ill. 60007. Multiple copies can be purchased from the NAESP, 1615 Duke Street, Alexandria, Va. 22314-3483.
 World Book has been involved in family education for 75 years. Today, the World Book Encyclopedia is the world's most popular encyclopedia.
 World Book Inc., of Chicago, also publishes Childcraft - The How and Why Library, a children's resource library with the Childcraft Dictionary; Early World of Learning(R), a research-based learning readiness program; Information Finder(TM), The World Book Encyclopedia on compact disc-read only memory (CD-ROM), and many other quality reference materials for home and school.
 -0- 10/29/92
 /CONTACT: Gail Gagliardi of World Book, 708-290-5322, or Ann Murphy of Summit Consulting, 312-836-6300, for World Book/ CO: World Book ST: Illinois IN: PUB SU:


SH -- NY022 -- 6446 10/29/92 09:42 EST
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Date:Oct 29, 1992
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