BARASH NAMED MODAMI VICE PRESIDENT OF MARKETING
BARASH NAMED MODAMI VICE PRESIDENT OF MARKETING BOCA RATON, Fla., Oct. 21 /PRNewswire/ -- Modami Services, Inc.
announced today the hiring of Ted Barash as vice president of marketing for the company.
Barash has been characterized as a conceptualizer and sales driven marketing strategist. Barash prides himself in being involved with products and services that help define and advance the field of responsible nutrition, mind/body health. His experience includes 14 years directing the marketing and advertising of Weight Watchers classes and food, until purchased by H.J. Heinz Co. for $150 million in 1978. Later, as president of Pritikin Better Health Programs, he developed a marketing program aimed at consumer nutritional seminar programs targeted toward reducing the disease risks of hypertension, heart disease, obesity and sedentary lifestyles. Barash is a published author with several articles on the subjects of health, obesity, stress and heart disease. He has been a keynote speaker for such groups as the American Society of Contemporary Medicine and Surgery and the American Association of Insurance, just to name two. He has also appeared on NBC, CBS, ABC and Public Television Broadcasting programs on health and life/workstyle issues. Since 1989 Barash has been serving as a management and marketing consultant for such companies as Human Synergistics, Thompson Medical, Squibb and ABC and NBC Television Networks. Barash received his bachelor's degree from City College in New York and lists several professional affiliations to his credit. In quoting Barash, he said, "Modami's diverse product line, including the diet product, is an innovative and new introduction that I am anxious to begin marketing. I anticipate early and substantial success in the market for these products." Dr. Michael Salit, chairman of Modami said, "Anytime a company can add the experience and talent that Mr. Barash will bring to Modami, it is an exciting opportunity. Modami's product line is ready for Mr. Barash to begin marketing." -0- 10/21/92 /CONTACT: Dr. Michael Salit of Modami Services, 404-995-0605/ CO: Modami Services, Inc. ST: Florida IN: FOD SU: PER
AL -- MN006 -- 2820 10/21/92 11:12 EDT
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|Date:||Oct 21, 1992|
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