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BAOA INC. ENTERS INTO CONTRACT WITH BURGER KING TO PROMOTE BAOA (BLACK AMERICANS OF ACHIEVEMENT) BOARD GAME

 SAN DIEGO, Nov. 12 /PRNewswire/ -- BAOA Inc. has signed an agreement with Burger King Corp. to participate in the national promotion of its BAOA Board Game through the Burger King chain of restaurants.
 BAOA Inc. (Black Americans Of Achievement) is a retail marketing company established to develop, market and sell many multicultural retail products initially those which promote awareness of Black American accomplishments throughout the history of the United States. Many prominent Black Americans have endorsed the concept including Whoopi Goldberg, Tina Turner, Roberta Flack, Martin Luther King Jr., Spike Lee, Stevie Wonder, Carl Lewis and others.
 The BAOA Inc. Board Game uses the images and names of Black Americans in a question-and-answer format. Players bet on the success of other players. The game is highly educational and entertaining.
 Louis Corbo, president of BAOA Inc., said "Test marketing has shown that it promotes a much higher level of awareness of the many achievements of Black Americans in our history. The game will be used from grade six through university as a tool in education. But our marketing has shown it will be popular as a family game in the home as well."
 Corbo said the relationship with Burger King Corp. will permit BAOA Inc. to "rapidly raise awareness of the game in multiple markets throughout the United States." The agreement commits Burger King to active participation in a School Competition Tournament Edition of the BAOA Board Game.
 "We have developed an annual competition called The Burger King National Black Americans of Achievement Annual Tournament. Participating schools across the country will receive a complete tournament kit. Competition will be held from grades six through 12 in at least 5,000 schools. Two finalists and a teacher will attend the national finals on April 12, 1994, at a theme park in Orlando, Florida," Corbo stated.
 Corbo said Grolier Books has also contracted with BAOA Inc. to support the national Black Americans of Achievement competition by providing prizes and other awards to winners in the competition.
 -0- 11/12/93
 /NOTE TO EDITORS: For further media information call 619-686-8660./
 /CONTACT: Louis Corbo, president, Black Americans Of Achievement Inc. Financial, Brokerage information, 800-436-4401/


CO: Black Americans of Achievement Inc.; Burger King Corp. ST: California IN: LEI SU: JVN

NY-MF -- LA020 -- 3747 11/12/93 14:04 EST
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Publication:PR Newswire
Date:Nov 12, 1993
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