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BANKERS TEAM WITH DISCOVERY NETWORKS TO PRESENT CABLE SERIES PROMOTING FINANCIAL LITERACY AMONG YOUTH

WASHINGTON, Feb. 2 /PRNewswire/ -- Many people talk about the need to reach young adults about finance, but the American Bankers Association Education Foundation and Discovery Networks are actually doing something about it. They partnered to produce the "Money" series, premiering February 7 on The Learning Channel and February 14 on The Discovery Channel, to increase financial literacy among elementary and high school students.

The series is aimed at two age groups. One, "Money: Kids and Cash," premiering February 7, is designed for children in grades kindergarten through six. The other, "Money: Banks, Bucks and Business," airing February 14, is for grades seven to 12.

The series brings to life the basic concepts of money, banking and money management by focusing on actual stories of children and adults. "Money" features many aspects of the world of finance including how currencies are made and used around the world, what young entrepreneurs do with their money, what a check is and even what happens if you get locked in a vault.

"Some people have a real love/hate relationship with money," said Donald Ogilvie, executive vice president of the American Bankers Association. "They love to spend it, but they hate to face the fact that they may not know how to adequately manage it.

"Money management skills are one of the keys to success in life, and are skills not often taught to children," Ogilvie added. "The `Money' series addresses this by giving students a basic understanding of money management so they have the knowledge to avoid financial problems in the future."

Added Linda Brown, director of Education Marketing for Discovery Networks, "Many of us reach adulthood not knowing much about the basics of finances and money management. Our classroom programs -- TLC Elementary School and Assignment Discovery -- gave us an excellent opportunity to demystify this often intimidating subject in a way that makes it relevant to students."

Teachers across America received educator guides on the series and will videotape the programs for later use. They will be encouraged to invite bankers into the classroom to augment the programming. ABA members will also receive complimentary copies of the videotapes to use in their community education efforts.

The American Bankers Association Education Foundation, a subsidiary of the ABA, promotes understanding of banking and financial services by enhancing the public's knowledge of economics, specifically as they relate to banking and personal financial management.

The ABA is the only national trade and professional association serving the entire banking community, from small community banks to large bank holding companies. ABA members represent approximately 90 percent of the industry's total assets and about 94 percent of ABA members are community banks with assets of less than $500 million.

Discovery Networks include both The Discovery Channel and The Learning Channel. The Discovery Channel serves nearly 62 million households with the finest in non-fiction entertainment in the areas of nature, science and technology, history, human adventures and world exploration. The Learning Channel is the only network that consistently offers people of all ages -- from preschoolers on -- an enjoyable, entertaining way to satisfy their natural curiosity. TLC now reaches more than 32 million homes in the United States.
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/CONTACT: Patricia Boerger of the American Bankers Association, 202-663-5471, or Katherine Urbon of Discovery Networks, 301-986-0444, ext. 5771/

CO: American Bankers Association; Discovery Networks ST: District of Columbia IN: FIN ENT SU:

KW-IH -- DC039 -- 3412 02/02/95 15:10 EST
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Publication:PR Newswire
Date:Feb 2, 1995
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