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BALLY'S HEALTH & TENNIS AND ROAD RUNNER SPORTS TO SELL FITNESS APPAREL AND EQUIPMENT THROUGH NEW CATALOG

 CHICAGO, Aug. 26 /PRNewswire/ -- Arthur M. Goldberg, chairman, chief executive officer and president of Bally Manufacturing Corporation (NYSE: BLY) announced today an agreement with Road Runner Sports to jointly develop and distribute catalogs and other direct mail marketing programs to sell health and fitness apparel and related merchandise to members of its fitness center subsidiary, Bally's Health & Tennis Corporation.
 According to Mr. Goldberg, "This agreement is the first in a series of carefully planned marketing initiatives to enhance and extend the value of membership in Bally's fitness centers through innovative product offerings. Our unparalleled knowledge of our members' athletic requirements, gathered from the operation of over 350 fitness centers across America, combined with Road Runner's direct marketing core capabilities: database management, catalog production, product selection and distribution will enable us to create and distribute just the right products to meet their needs."
 According to Jeff Skeen, Road Runner Sports vice president of corporate development, "This agreement provides Bally with the opportunity to access Road Runner Sports' customer base of 4 million and Road Runner to access Bally's customer base of 4 million members which will create significant opportunities for both parties."
 Mr. Goldberg continued, "The market potential for health and fitness apparel and equipment is enormous among our membership. Bally's 4 million health club members represent the largest targeted market of its kind in the United States."
 While Bally's health clubs represent less than 4 percent of all U.S. fitness centers, its 4 million members comprise 25 percent of all people enrolled in health and fitness facilities in the United States. The company plans to open about 15 new clubs this year and begin its program of franchising by the first quarter of 1994.
 Road Runner Sports, Inc., based in San Diego, is a leading direct marketer of quality fitness apparel and sports specific athletic shoes. Road Runner Sports' has set up a new company, "MDS," to provide direct marketing services for other businesses.
 Bally Manufacturing Corporation is one of the world's foremost operators of casino hotel resorts and fitness centers.
 -0- 8/26/93
 /CONTACT: Michael Levine or Laurie Terry of MWW/Strategic Communications, Inc., 201-342-9500/
 (BLY)


CO: Bally Manufacturing Corporation; Road Runner Sports ST: Illinois, California IN: TEX SU:

CK -- NY021 -- 6063 08/26/93 10:09 EDT
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Publication:PR Newswire
Date:Aug 26, 1993
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