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BALD ACTIVIST'S QUEST FOR UNHAIRED EQUALITY CONTINUES WITH THE JOY OF BALDNESS: MEN WITH LESS HAIR AND THE WOMEN WHO LOVE THEM

 NEW YORK, May 12 /PRNewswire/ -- Richard Sandomir is back -- and he's balder than ever.
 There has never been a voice battling the forces of hairy evil like Sandomir. Joe Garagiola calls him "the bald headed man's guru!" John Bradshaw, the very-haired master of the inner child, dubbed him "hilariously funny." Washington Post columnist/combover wearer Tony Kornheiser confesses: "Sandomir is one of my idols."
 The Joy of Baldness (S.P.I. Books), an updated version of Bald Like Me, re-establishes Sandomir as the nation's funniest pro-baldness voice, the sworn enemy of noxious toupee makers, weavers, transplanters and Rogaine selles.
 Sandomir's antic undercover work exposes how hair replacers pander to bald men's worst insecurities. His groundbreaking research shows how Hollywood casts bald men mainly as boobs and second bananas.
 Only Sandomir could tell the world that Louis Gossett Jr.'s rug once fell off in his girlfriend's hands or that Telly Savalas refuses to think he is a bald man.
 Sy Sperling, president of the ignominious Hair Club for Men weave empire, said, "He is the enemy of my people -- but I like him anyway."
 The Joy of Baldness looks back with humor at Gorbachev's fall (sadly replaced by the hairy Yeltsin), "Cheers" star Ted Danson's decision to go bald publicly, the en masse balding of the 1992 U.S. Olympic volleyball team and Sean Connery's crowning as People magazine's Sexiest Man Alive.
 For the first time, George Foreman tells why he shaved his hair -- and it has nothing to do with aerodynamics.
 In the wackiest moment in The Joy of Baldness, Sandomir describes the "hair farmer" who believes that an hour with her gook on a bare scalp can raise all the hairs screaming to get out from under!
 "It's a funny book on a topic people take very seriously -- and shouldn't," said Al Roker of The Today Show.
 On behalf of his beleaguered bald brothers, Sandomir asks rug owners: "Who are you fooling?"
 And on a recent study saying baldness indicates heart disease, Sandomir cheerfully says: "Guys with hair never know if they have heart conditions -- what an edge it is to be bald!"
 When Richard Sandomir lets his hair down -- he leaves it there!
 -0- 5/12/93
 /CONTACT: Jerry Hirsch of S.P.I. Books, 212-633-2022, or Richard Sandomir, 718-263-8334/


CO: S.P.I. Books ST: New York IN: PUB SU: PDT

LD -- NY004 -- 7364 05/12/93 08:15 EDT
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:May 12, 1993
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