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Byline: ENDA MULLEN Business Reporter

JAGUAR Land Rover has connected its illustrious past with its ambitious future by unveiling an electric E-type and a self-driving car that could one day go into production.

After the Coventry car maker revealed all its new vehicles will be electrified from 2020, it has been showcasing its commitment to electric vehicles going forward with three models that span the past, present and future. The company used its inaugural Tech Fest, a series of debates and a free public exhibition about the future of mobility, to reveal its bold vision of an electric future.

Travelling back to the past Jaguar Land Rover has created an electric version of its most iconic car to date - the legendary E-type. The electric E-type Zero was built at the Jaguar Land Rover Classic facility at Ryton on the edge of Coventry.

In addition Jaguar Land Rover has been showing off its first electric vehicle - the I-Pace. Already being tested on Coventry and Warwickshire roads the I-Pace will go on sale next year.

Looking ahead the car maker has also unveiled the Future-Type, an autonomous and connected concept car that could revolutionise the way people use cars from 2040 and beyond. The E-type Zero may not just a one-off either with customer asked to register their interest for a thoroughly modern take on a Jaguar classic. Although no prices have been revealed it is anticipated would-be buyers will need deep pockets.

The E-type Zero is a restored and heavily modified 1968 Series 1.5 Roadster and its electric powertrain can propel the car from 0-62mph in just 5.5 seconds, almost a second faster than a Series 1 E-Type.

Tim Hannig, director, Jaguar Land Rover Classic, said:"Etype Zero combines the renowned E-type dynamic experience with enhanced performance through electrification. This unique combination creates a breathtaking driving sensation.

"Our aim with E-type Zero is to future-proof classic car ownership. We're looking forward to the reaction of our clients as we investigate bringing this concept to market."

Jaguar Land Rover is showcasing a whole range of innovative technologies at the free to enter Tech Fest event, which takes place at Central Saint Martin's, University of the Arts London this weekend. Arguably the most far-reaching is the Future-Type concept car, which the car maker says is designed to meet the mobility needs of future generations.

It offers a glimpse into an exciting future of autonomous, connected, electric and shared mobility, where customers could summon a fully-charged self-driving electric car ondemand. At the heart of the concept is the world's first intelligent and connected steering wheel - Sayer. Named after the designer of the E-type, it is the first voice-activated Artificial Intelligence (AI) steering wheel and would be able to carry out hundreds of tasks.

Jaguar's director of design Ian Callum said: "Future-Type offers an insight into the potential for driving and car ownership in the future.

"It's part of our vision for how a luxury car brand could continue to be desirable, in a more digital and autonomous age. Our Future-Type Concept is an advanced research project looking at how we can ensure an on-demand Jaguar will appeal to customers in 2040 and beyond. "Whether it's commuting to work, autonomously collecting children from school or enjoying driving yourself on the weekend in the countryside, if there's a choice of on-demand cars driving around city streets, we need to ensure customers desire our 24/7 service over our competitors."

Coventry is set to be a major beneficiary of JLR's electric future as the place with the technology to take the car maker into the battery-powered age.

The possibility of car manufacturing returning to the city is also firmly on the map, with Jaguar Land Rover chief executive Ralf Speth saying the firm wanted to build electric cars and batteries in the city.

Looking ahead, JLR has unveiled the Future-Type, a concept car that could revolutionise the way people use their cars.
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Title Annotation:Features
Publication:Coventry Evening Telegraph (England)
Geographic Code:4EUUK
Date:Sep 9, 2017
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