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BACARDI IMPORTS CHOOSES LINTAS AS NEW AD AGENCY

 BACARDI IMPORTS CHOOSES LINTAS AS NEW AD AGENCY
 MIAMI, Jan. 31 /PRNewswire/ -- Bacardi Imports, Inc. today named


Lintas: New York to handle advertising and marketing for Bacardi rum, America's top selling distilled spirit brand, and BACARDI Breezer, the nation's third largest selling distilled spirit.
 Lintas won an agency search that included Ammirati & Puris, Grey Advertising, and incumbent McCaffrey & McCall.
 "We are delighted to welcome Lintas to the Bacardi Imports team," said Bill Tovell, vice president of marketing for Bacardi Imports, Inc. "They have developed a breakthrough campaign that responds to the directions we've outlined for our brands.
 "Our goal," said Tovell, "is to keep the brand as fresh and contemporary in the 90s as it has been in the past. And we believe this campaign will deliver."
 The campaign will be unveiled this summer in print and outdoor media. The Bacardi Imports marketing executive would not divulge creative details, but did say the campaign builds on solid brand equities inherent in the Bacardi trademark.
 According to Tovell, this decision does not affect Bacardi Imports' relationship with its other advertising agencies.
 Bacardi Imports, Inc., based in Miami, is the national marketer and distributor of Bacardi rum, the nation's leading branded spirit since 1978 and BACARDI Breezer. The company also is the U.S. distributor of Martini & Rossi sparkling wines and vermouths.
 -0- 1/31/92
 /CONTACT: Bob Hunter of Bacardi, 305-573-8511; or Stone Roberts or Marilyn Gotlieb of Lintas, 212-605-8000, for Bacardi Imports/ CO: Bacardi Imports, Inc.; Lintas ST: Florida, New York IN: ADV SU:


SS-XX -- FL005 -- 5612 01/31/92 12:31 EST
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Publication:PR Newswire
Date:Jan 31, 1992
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