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Ayesha revealed as the physiogel ambassador at Fashion Pakistan Week.

The renowned skincare brand, Physiogel, also the official red carpet sponsor for FPWSS'19, revealed Ayesha Omar, as its new Brand Ambassador on 13th March, Day Two of the event. The lavishly appointed purple and white Physiogel booth was abuzz with celebrities and influencers, all anticipating a glamorous reveal, eager to be introduced to the new face for Physiogel Pakistan. Ayesha takes over from Aisha Khan as the new face of Physiogel, an innovative brand that caters to those with dry and sensitive skin.

Ayesha Omar's grace and confidence makes her the perfect fit for a skincare brand like Physiogel, which, through its campaigns, reflects the ideology of being 'Physiogel Confident.' Over the years, Ayesha Omar has established herself as one of Pakistan's most successful actresses having acted in numerous television series and popular movies like Karachi Se Lahore and 7 Din Mohabbat In, to name a few.She is a diverse personality having been a VJ, Singer and model. She has been recognized for her work both internationally and locally. She is now the Brand Ambassador for Physiogel and will be the face of the brand for various Physiogel campaigns throughout the year.

At FPW SS '19, prior to Ayesha Omar's reveal, Physiogel host Anoushey Ashraf engaged with prominent media personnel as they gathered around the Physiogel booth near the purple carpet, drawing attention to the brand unique points like bio-mimic technology, which replicates the composition of skin. A countdown played on the screens and Ayesha Omar was seen gracefully entering through a stunning purple and white floral arch that made for an Instagram-worthy entrance. Upon making her appearance, she engaged in a brief discussion about the several merits of Physiogel and then unveiled the new Physiogel campaign that was revealed on the big screen.

On this occasion, Ayesha Omar commented, 'I am delighted to be the new face of Physiogel because the brand actually speaks to me and the fact that the brand focuses on embracing and enhancing natural beauty instead of promoting fairness,is what drew me towards it even more.

I had a great time shooting the first digital video and I hope you all enjoy it too. I am looking forward to the upcoming Physiogel campaigns and am very excited for all that lies ahead.'

Ahmed Jamil, Marketing Director Consumer Healthcare stated, 'Physiogel has often had presence at the Fashion Pakistan Week red carpet but for Spring/Summer '19, we decided to give the attendees something really exciting and to break the news of having Ayesha Omar on board as our new Brand Ambassador.

Ayesha's grand reveal also took many by surprise which is what we were aiming for. We're all very delighted to have her on board and cannot wait for you all to see what we have in store.'

Throughout Fashion Week, the Physiogel booth had its range of cleanser, cream, lotions - Daily Moisture Therapy, Daily Defence, Calming Relief catering to different skin types;range which were on display for attendees to first-hand experience the soft-smooth skin effect.

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Publication:Pakistan Observer (Islamabad, Pakistan)
Geographic Code:9PAKI
Date:Mar 23, 2019
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