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Axentra(TM) HipServ Home Server Wins DigitalLife(R) 2007 Best Of Show.

Software Platform Paired With LaCie Ethernet Disk mini - Home Edition; $199 Combo "Could Finally Bring The Complex World of Home Media Servers to the Masses," Say Judges

SAN FRANCISCO -- Axentra[TM] Corporation announced today that its easy-to-use HipServ Home Server software platform has won Best Of Show in the competition's Home Networking category at DigitalLife([R]) 2007, one of the industry's most respected consumer technology, gaming and entertainment expos.

In making the award, editors from PC Magazine, sponsor of the Best of Show awards, cited HipServ's easy setup and anywhere accessibility. "Axentra could finally bring the complex world of home media servers to the masses," judges said. "The price will no doubt bring many interested digital-media mavens on board."

Axentra's HipServ Home Server platform is the most comprehensive smart storage appliance available today, giving consumers easy and affordable access to their digital music, photos and videos, anytime and anyplace. Through its simple, easily understood interface, HipServ puts personal multimedia at users' fingertips, enabling them to:

Save: Relax, knowing that the platform's integrated backup software protects valuable personal data at home and on the road.

Show: Enjoy photos, music, and video with HipServ's media server, supporting a broad range of devices including game systems, digital media players, IP enabled TVs and digital picture frames.

Sync: Synchronize and intelligently manage HipServ content with computer content, connecting with music players, portable game devices and digital cameras.

Share: Use HipServ's invitation function to send email invites, allowing remote friends and family to securely access selected content at a click of a button.

In addition to whenever/wherever remote access to content from Web-enabled computers and mobile devices, HipServ also offers a Desktop Agent, providing simple, one-touch seamless direct access to all HipServ functions while at home or on the road, from the user's computer.

At DigitalLife 2007, HipServ was showcased as part of a complete home media server solution with LaCie Ethernet Disk mini - Home Edition. LaCie's compact digital media server, roughly the size of a hardback novel, offers a half-terabyte of storage--enough for 500,000 photos, 125,000 songs, or 500 home movies. The bundled LaCie/HipServ product retails for $199.00 USD (MSRP), making it a breakthrough in power and affordability.

"With Axentra's focus on a simple and easy consumer experience, HipServ is expanding the role of the home media server beyond file backup to encompass a seamless media sharing experience throughout the home and beyond," said Kurt Scherf, vice president and principal analyst with Parks Associates. "With key benefits such as rapid setup, logical use cases for digital photography, music jukebox, computer backup and remote access, the HipServ solution provides intelligent automated management services, secure anywhere accessibility from a computer or mobile device, plus broad support for media formats and devices from game stations to IP enabled TVs. At the sub-$200 price, this should allow more consumers to take advantage of the digital lifestyle."

"Axentra and LaCie strongly believe the time is right for a media server solution that meets popular demand for the functionality, ease of use, and pricing," said Marc-Antoine Benglia, chief executive officer of Axentra Corporation. "This product has the potential to break the category wide open, and we're extremely pleased that the editors of PC Magazine share that view by awarding this Best Of Show honor."

DigitalLife 2007, held September 27-30 at the Javits Convention Center in New York City, attracted over 50,000 consumers, 973 industry analysts and reporters, 2,723 retail and channel VIPs, and over 200 exhibitors. The annual event features the latest in home entertainment, video gaming, digital phones and movies, mobile lifestyle products, wireless services and much more, and is widely regarded as a premier kick-off event for the holiday buying season.

Availability

LaCie is taking advance orders for the LaCie Ethernet Disk mini - Home Edition with HipServ now, availability expected in late October. Visit www.axentra.com to learn more.

About Axentra: Axentra is the leading provider of home server platforms for smart appliances and PCs. The HipServ software platform is the home for your digital life. HipServ puts your digital photos, music and videos at your fingertips whenever, wherever. It is simple, easy, and affordable for all consumers. Available to OEM and Service Providers who want to offer the next generation smart appliances, HipServ offers a modular, scalable, solution that enables consumers to save, show, sync and share their digital media anytime and anywhere, in the home and beyond. OEM and SPs can expand HipServ with custom modules and infrastructure- based systems to offer additional products, targeted goods and services. Additional information is available at www.axentra.com.

About LaCie: LaCie creates external storage solutions and color monitors that help professionals and everyday users easily manage their digital lives. Powerful technology combined with unique designs by the internationally acclaimed Philippe Starck, Neil Poulton, Porsche Design GmbH, Ora-Ito and Karim Rashid make LaCie the world leader in storage innovation. Established in France in 1989, LaCie is now headquartered in North America, Europe and Asia and listed on the Paris Nouveau Marche (code 5431). For more information, visit www.lacie.com.
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Publication:Business Wire
Date:Oct 2, 2007
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