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Awards are real tonic for new gin company.

AN independent North East gin distillery has earned two awards less than a month from its launch.

Poetic License Independent Small Batch Distillery - a business launched by Tavistock Hospitality man Mark Hird - earned accolades at the Gin of the Year awards, part of the Craft Distilling Expo.

The producer is based at the Roker Hotel in Sunderland and supplies to North East venues, with plans to distribute on a national scale.

Poetic License's Northern Dry Gin, a regional twist on the traditional juniper, cardamom and citrus flavours, and Old Tom Gin, an oak-aged gin, both scooped awards at the Expo.

Mr Hird said: "We are blown away with how well the spirits have been received and in such a short space of time.

"They were in development for a year before they were launched, so to finally have them out there and for people to rate them highly is just superb.

"Gin is huge at the moment. We're miles apart from a mainstream brand such as Gordon's both in product quality and scale. People are starting to seek out different and more pronounced flavour which you only tend to get from small producers like us."

Poetic licence launched at London's Boutique Bar Show in September and the Roker Hotel became the first distillery bar in England outside of London.

The firm's 500-litre pot still, Gracie, is on show to punters at the bar.

As well as gin, the distillery produces Graceful Vodka and now has plans to increase its range of spirits with dark and white rums, and absinthe and limited edition flavoured gins and vodkas.

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Poetic License Independent Small <BBatch Distillery

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Publication:The Journal (Newcastle, England)
Geographic Code:4EUUK
Date:Nov 11, 2015
Words:274
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