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Award-winning agency Effective adds to its staff; People in business ONTHEMOVE.

CARDIFF-based Effective Communication has appointed two new staff as it develops its services.

The communications agency, which won four golds and a silver at the recent CIPR Cymru Pride Awards, has employed Miff Riley as business manager and Katherine Williams-Davies as senior account manager.

Ms Riley, who has worked in business development for over a decade, brings with her a well-established network of business connections, and has already been instrumental in the signing of several new clients.

Ms Riley said: "It is great to be working for such a well-known, well-respected agency. I believe Effective already has an excellent reputation for its traditional PR services, but it is increasingly supporting clients in the rapidly developing areas of social media and digital marketing."

Ms Williams-Davies has experience working for a number of Cardiff PR agencies and will be primarily working with Effective's business to business clients.

Ms Williams-Davies said: "This is an exciting time for Effective and I'm pleased to be a part of this award-winning team as it continues to go from strength to strength."

Managing director Alastair Milburn said: "The way in which we all communicate and the platforms we use are changing all the time. It is therefore essential all agencies such as ours are well placed to deliver a service which reflects that without losing sight of the traditional platforms and audiences. Miff and Kath are welcome additions to the Effective team as we develop those services for the benefits of our clients and our future growth."

Effective Communication won gold awards for Consumer Relations, Best Use of Media Relations, Integrated Communications and Best Use of Measurement and Evaluation and was awarded a silver for Outstanding Public Relations Consultancy of the Year.

Established in 2004 Effective works with a wide variety of clients across a number of sectors including Principality Building Society, Acorn, Glamorgan Cricket, Peter's Pies, Jelf Insurance, and the Institute of Directors.


The new Effective Communication team members Miff Riley, left, and Katherine Williams-Davies
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Title Annotation:Business
Publication:Western Mail (Cardiff, Wales)
Date:Oct 31, 2012
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