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Award-winning DRIP Investor's design lets the content speak without distraction.

That's the headline we gave a review of DRIP Investor two years ago in Newsletter Design, except that "Award-winning" has been added following its garnering a Silver Award in the new investment category in the 1999 Newsletter Awards Competition.

In that NLD review, Roger C. Parker observed: "DRIP Investor succeeds because of its design restraint and the ease with which its contents can be assimilated.

"Two simple things contribute greatly to the design success of DRIP Investor: the restrained use of a 'serious, upscale' color and a significant (and consistent) amount of white space at the top of each page. The second color (dark red) is used for the key word in the nameplate, department headers (i.e., 'market capsule' and 'in the news'), plus the horizontal rules that provide top and bottom borders for each page. These rules also emphasize the white space at the top of each page as well as the headlines located inside the white space."

While Parker pointed out that the text point size--8/11 1/2--borders on the small, the "sturdy, low-stress, no-frills serif typeface enhances readability. Plenty of bold-faced subheads break up each article and make it easy to each topic at a glance. Plusses include a strategically placed table of contents and graphs showing recent stock performance."

A final nice graphic is the back page featuring a photo of editor Charles B. Carlson, CFA--always a reassuring touch for an investment advisory if the editor is smiling and looks trustworthy.
COPYRIGHT 1999 The Newsletter on Newsletters LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:The Newsletter on Newsletters
Date:Sep 15, 1999
Words:247
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