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Award got Marty maker noticed.

APREVIOUS Made in Scotland Award winner has completed a crowdfunding campaign - gaining even more funding than it was originally seeking.

Robotical, the edtech start-up behind Marty the Robot, gained funding of PS43,291 from nearly 200 backers after targeting PS30,000.

Backers received tiered products of the Marty v2 range - the second iteration of the fun, educational robot - ranging from a single robot up to the whole school pack which contains 40 Marty v2 robots.

The company won the Best Product of the Year Award in the 2018 Made in Scotland Awards.

Robotical also won a Global Innovators Grant from Expo 2020 Dubai in early December, further boosting the firm following on the heels of the Kickstarter success.

The combined total will be used to finalise development of Marty v2 and begin mass production, with the first units walking into schools from March this year.

Marty was designed to inspire children to take up careers in the STEM subjects - science, technology, engineering and maths - by helping teachers make lessons in these subjects more fun.

With STEM industries struggling to fill an ever-widening skills gap, encouraging children to take up robotics, coding and programming has never been more important.

The original Marty was backed by schools, with thousands of units used in more than 150 schools across more than 50 countries.

Version 2 has features including smart sensors that allow Marty to copy movements, motors that allow grabbing hands, obstacle detection, Bluetooth compatibility and even a Disco Marty setting.

Sandy Enoch, founder and CEO of Robotical, said: "A huge part of attracting investment and grants is creating a feeling of trust and excitement around your company, which has stemmed from winning awards such as Made in Scotland - it really helped get us noticed in 2018."

This year's Made in Scotland Awards, in partnership with the University of Strathclyde's Advanced Forming Research Centre, are being held at Glasgow Science Centre on May 14.

It is the fourth year that the AFRC has partnered with Insider on the awards, which focus on manufacturing excellence and innovation, design and the export success of Scottish goods.

Insider launched the awards five years ago to recognise innovators and those introducing new products, services and processes.

Scottish Business Insider invites innovative companies and individuals that have found success domestically or internationally to enter the Made in Scotland Awards.

Professor Keith Ridgway, executive chair at AFRC, said: "Given the importance of manufacturing to the Scottish economy, it is vital we celebrate the successes of the hardworking and innovative businesses that fly the Made in Scotland flag."

For more information, visit | | To book tickets or discuss sponsorship, contact Aileen Turnbull on 07825 899187 or email

It is vital we celebrate the successes of our hardworking and innovative businesses


Above: Insider editor Ken Symon with Sandy Enoch, founder and CEO of Robotical, with their 2018 Best New Product Award

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Publication:Insider Monthly
Geographic Code:4EUUK
Date:Dec 5, 2019
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