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Award for Rocket Science.

A marketing company on Teesside has beaten off competition from Sainsbury's and Volvo to scoop a national award.

Middlesbrough-based Rocket Science won the Intelligent Application of Data on a Budget category at the Direct Response Intelligence Awards for its work with Stockton Borough Council to promote SIRF (the Stockton International Riverside Festival).

The SIRF project also came second in the Entertainment and Media category, beating off competition from The Times and The Guardian, but losing out to Telewest Broadband.

John Pendleton, account director at Rocket Science, said: "This was a fantastic evening and we are, of course, delighted that we have won this award for our work with Stockton Borough Council. It goes to show that you don't need to be a global brand to do clever marketing."

Judges for the Direct Response Intelligence Awards were impressed with the way in which marketing analysis had been used to develop a marketing campaign which helped to increase visitor numbers by 33% in 2004, compared to 2003.

By targeting more affluent visitors, Rocket Science also helped to bring in pounds 800,000 worth of business for Teesside companies.

Reuben Kench, head of arts and culture at Stockton Borough Council, said: "It is great for Stockton Borough Council to win this award, and it's just recognition of the hard work and clever ideas that Rocket Science have provided us with over the past few years.

"We were the only local authority to be shortlisted."
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Publication:The Journal (Newcastle, England)
Geographic Code:1USA
Date:Oct 6, 2005
Words:241
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