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Avid honoured by Television Academy.

Avid has been honoured by the Academy of Television Arts & Sciences with an Engineering Plaque for Avid Media Access (AMA) for its role in dramatically improving the process of working with tapeless media--by eliminating time-consuming transcoding processes and saving time and money in the production process.

The Engineering Plaque is presented for achievements that exhibit a high level of engineering expertise and are important to the progress of the industry.

This year, Avid's AMA architecture was awarded the plaque. AMA has advanced the state of the art of TV production by providing customers with a faster, more reliable and cost-efficient way to work with tapeless media and get productions to air more quickly.

Avid also shared in this year's presentation of the Television Academy's Philo T Farnsworth Award, named after the TV inventor, which honours an agency, company or institution whose contributions have significantly affected the state of TV technology and engineering over a long period of time. The award also recognises the company's ongoing industry importance. This year's honouree is Digidesign, a pioneering digital technology company formed in 1984 by Peter Gotcher and Evan Brooks. Avid purchased Digidesign in 1995, and therefore the award recognition extends to Avid for its continuation of the Digidesign tradition in its Pro Tools digital audio workstations.

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Pro Tools has established itself as the industry standard across nearly every aspect of audio production including TV sound--from editorial, sound design, ADR and Foley to remixing audio elements. The creative teams behind an overwhelming majority of Emmy-nominated and Emmy-winning shows such as American Idol, CSI, Glee, Lost, Mad Men and The Deadliest Catch rely on Pro Tools to produce compelling high-quality sound that helps bring these programmes to life.

"Avid is honoured to be recognised by the Academy and its Engineering Awards Committee," said Kirk Arnold, executive vice-president and COO at Avid. "We accept on behalf of the company and our dedicated and passionate customer base. Their ongoing support, feedback and dedication to Avid's products have been instrumental to our continued innovation and success. "
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Title Annotation:CREATION
Publication:APB Magazine
Date:Oct 1, 2010
Words:340
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