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Avenue A / Razorfish Issues Corporate Intranets Best Practices Report.

SEATTLE -- Helps Leaders Answer, "How Mature is Our Intranet?"; Shares Best Practices for Optimizing Business Value

Avenue A | Razorfish, the largest interactive marketing and technology services firm, and an operating unit of aQuantive, Inc. (Nasdaq:AQNT), today released the first "Corporate Intranets Best Practices Report: A User-Driven Web 2.0 Perspective," from its Enterprise Solutions practice. The complete report and podcasts of report segments are available at . The Enterprise Solutions practice is dedicated completely to the design and development of intranets, extranets and employee portals for industry-leading companies.

Since companies rarely have access to employee intranets other than their own, it can be difficult to gauge: How does our intranet compare? How mature is our intranet? What's next?

In the new report Avenue A | Razorfish educates business leaders and their intranet managers in human resources, IT and communications on how intranets evolve along the different stages of maturity, ranging from grass-roots communications tools managed by departments, to rich corporate-wide environments that integrate voice, email, and contextual information on desktops and mobile devices. The interactive agency also shares important lessons uncovered while running an intranet at a particular stage, and strategies and pitfalls to consider when evolving an intranet.

"To determine where to go, it helps to know where you are," said Shiv Singh, national director, Enterprise Solutions, Avenue A | Razorfish, and an author of the report. "For the first time, companies in the United States have the context to gauge the maturity of their intranets." Singh advises, "If you want your intranet to grow up and succeed, understand its level of maturity and commit to helping it mature."

Avenue A | Razorfish introduces the Intranet Maturity Framework(TM), which defines and analyzes for the first time the six stages of intranet maturity to help corporations assess the maturity level of their intranets and understand how to improve. For each of the six different stages of maturity, Avenue A | Razorfish analyzes eight dimensions: sponsorship, governance, user needs, experience design, technology, training, adoption and ROI metrics. The framework allows a company to analyze their intranets against other similar intranets and enables managers to identify areas of weakness and determine strategic priorities.

Also included in the 43-page report:

--Trends that will change your intranet

--Ideas to adopt from the consumer world

--Insights from intranet managers.

"We brought in Avenue A | Razorfish to partner with our team and the U.S. Navy to redesign and launch its knowledge management and online training intranet, Navy Knowledge Online," said Computer Science Corporation (CSC) Program Director James Kasler. "Bringing best practices, a talented team and a scientific-based, user-centered design methodology to the table, Avenue A | Razorfish has been a great partner in our efforts to continuously improve the usability of this enterprise and mission-critical system," added Kasler.

Avenue A | Razorfish has been a pioneer in enterprise solutions since the 1990s. This report draws upon recent experiences in delivering enterprise solutions, as well as recent primary research with select industry-leading companies, each with at least 10,000 employees and a corporate intranet that is at least two years old. In addition, workplace surveys were sent to 275 intranet and mid-level business managers.

Visit The Workplace blog ( to keep pace with the news, trends, commentary and events affecting the enterprise workplace and corporate intranets.

About Avenue A | Razorfish

Avenue A | Razorfish ( is the largest interactive marketing and technology services firm and an operating unit of Seattle-based aQuantive, Inc. (Nasdaq:AQNT). Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets and headquarters in Seattle.

Avenue A | Razorfish Enterprise Solutions designs and builds enterprise intranet, extranet, and partner portal solutions that help organizations empower their employees and partners with the information and tools needed to do their jobs -- efficiently and effectively. Leveraging strengths in user-centric design and technology development, Avenue A | Razorfish works with industry leading companies to build workplace solutions that meet user needs and map to business goals.

In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.
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Publication:Business Wire
Geographic Code:1USA
Date:Jul 18, 2006
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