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Avanade Acquires Loud and Clear And Creates Its First Digital Innovation Studio In Asia Pacific.

Avanade, the leading digital innovator on the Microsoft ecosystem, announced today it has acquired Loud and Clear, an independent enterprise technology and experience design agency headquartered in Melbourne. Loud and Clear's employees will continue to support clients as part of Avanade. Terms of the transaction were not disclosed.

Avanade's clients will benefit from Loud and Clear's capabilities and experience in User Experience (UX), Digital Strategy, Marketing Automation as well as their expertise in Sitecore and Drupal solutions. Loud and Clear will become Avanade's first Digital Innovation Studio in the region and be part of a global network of studios focused on creating and building user-centric experiences from proof-of-concept and prototyping through to market launch and scaling. The acquisition allows Avanade to continue to rapidly scale its operations in the region.

'Loud and Clear's digital expertise combined with the agility of their agency approach will enable us to bring the 'art of the possible' to our clients as they look to transform in the digital world,' said Anna Di Silverio, Avanade Growth Markets Area President. 'We share a similar culture of innovation as well as the experience and expertise required to deliver the best customer and employee experiences, digital marketing, ecommerce and digital advisory solutions for our clients.'

Loud and Clear has built digital solutions for clients from a broad range of industries such as retail, financial services, utilities, healthcare, education, agriculture, telecommunications and sports. Over the years of its business growth, Loud and Clear has also incubated start-ups internally and partnered with clients to help bring innovative digital solutions to market.

'We are very proud of the company that we've built with Loud and Clear,' said Ben Beath, Managing Director and co-founder. 'This is absolutely the right time for us to join Avanade to achieve even greater success working on a regional and international scale. It's an exciting time for both companies.' Loud and Clear's Chief Operations Officer Luke Evans added, 'Our unique way of working - with cross-functional squads delivering Experience Design, Strategy and Development at high velocity - will underpin continued growth with the scale and reach of Avanade.'

About Avanade

Avanade is the leading provider of innovative digital and cloud services, business solutions and design-led experiences delivered through the power of people and the Microsoft ecosystem. Our professionals bring bold, fresh thinking combined with technology, business and industry expertise to help fuel transformation and growth for our clients and their customers. Avanade has 30,000 digitally connected people across 24 countries, bringing clients the best thinking through a collaborative culture that honors diversity and reflects the communities in which we operate.

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Publication:The President Post (Jakarta, Indonesia)
Date:Aug 31, 2018
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