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Authoritative Guide To Lionel's Promotional Outfits 1960-1969.

Authoritative Guide To Lionel's Promotional Outfits 1960-1969

John W. Schmid

Project Roar Publishing

PO Box 599, Winfield, IL 60190

9781933600024, $69.95

Drawing upon thousands of authentic Lionel documents, "Authoritative Guide To Lionel's Promotional Outfits 1969-1969" is an 848-page illustrated compendium showcasing the more than 700 electric train outfits (also known as 'uncatalogued train sets') that the Lionel company created exclusively as promotional items for retailers that included Sears Roebuck & Co.; Montgomery Ward; Spiegel; Western Auto; A&P; Quaker Oats; and others. Because of the limited numbers manufactured, these promotional outfits are among the most valuable items in the history of model railroading. These outfits never appeared in Lionel's consumer catalogs and information about them simply unavailable--until now. John W. Schmid has been collecting toy trains with his father for decades. After the 2001 auction in which the Lionel Factory Orders and other miscellaneous internal company documents were purchased, Schmid embarked upon years of extensive research in newly found documents and has now distilled that research into the pages of an impressively descriptive catalog. The result is "Authoritative Guide To Lionel's Promotional Outfits 1960-1969", a work of meticulous scholarship that is unique in the annals of the enduringly popular hobby of model trains and railroads. Included is how all the engine and cars came to be individually packed; descriptions of the original outfit box (including outfit inserts and packaging); pricing for the complete outfit (and even the empty box alone); original production quantities; diagrams for packing the outfit in the outfit box; instruction sheets, packed envelopes, as well as peripherals (track, transformer, oil, wire, smoke, etc.) Also available in a hardcover edition (9781933600031, $89.95), John Schmid's "Authoritative Guide To Lionel's Promotional Outfits 1960-1969" is impressively informative and enthusiastically recommended for all dedicated model railroading reference collections.

Willis M. Buhle Reviewer
COPYRIGHT 2007 Midwest Book Review
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

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Author:Buhle, Willis M.
Publication:Reviewer's Bookwatch
Article Type:Book review
Date:Nov 1, 2007
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