Printer Friendly

Australian telco picks Marketing Evolution to drive world-class advertising capabilities.

M2 EQUITYBITES-April 2, 2019-Australian telco picks Marketing Evolution to drive world-class advertising capabilities


Optus, the second largest telecommunications company in Australia and wholly owned subsidiary of Singtel, one of the telecommunications companies in all of Australia and the APAC region, has announced that it has selected Marketing Evolution as its AU privacy compliant, person-level, unified marketing measurement provider, the company said.

This new partnership allows Optus to strategically push the boundaries of traditional telecommunications, optimizing advertising efficiency and giving the brand a competitive edge to become Australia's strongest telecommunications brand, and fourth strongest brand in the world overall.

To date, Optus has continuously been optimizing its advertising efficiency as they acquire new customers, a strategy that puts the company light years ahead of the competition. But they're not stopping there -- Optus is taking its advertising and customer experience a step further by partnering with Marketing Evolution and using the insights provided to optimize its media mix and reach customers in new and innovative ways.

Optus is the second largest provider of telecommunications services in Australia in terms of revenue and employs more than 8,000 employees.

Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. To learn more, visit

((Comments on this story may be sent to

COPYRIGHT 2019 Normans Media Ltd.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2019 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:M2 EquityBites (EQB)
Geographic Code:8AUST
Date:Apr 2, 2019
Previous Article:Cobalt Iron customers get ADP protection for SAP HANA environments.
Next Article:Comtech Telecommunications gets orders totaling approximately USD 1.1m.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters