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AuriQ Systems' New e-Business Analytical Solution Delivers Real-Time ROI of Web Initiatives.

Business Editors

PASADENA, Calif.--(BUSINESS WIRE)--June 30, 2003

AuriQ Systems, Inc., a leader in real-time e-business analytics, today introduced a revolutionary, new approach to optimize online campaigns with RTmetrics(TM). RTmetrics(TM) is a unique business solution for measuring web activities in REAL-TIME using an easy to use rules-based engine for reporting and analysis. This approach eliminates the need to manage and analyze traditional log files to create management reporting. This scalable, third generation enterprise-level solution changes rules for the delivery of real-time reporting by providing on-line capture of the performance of e-business initiatives including opt-ins, web site performance, marketing on the web, hop-links and affiliates, e-mail campaigns and wireless and PDA access points on the "whim" of marketing managers and executives.

Users can utilize RTmetrics(TM) to quickly optimize their web based business strategies. The solution is network and applications independent allowing RTmetrics(TM) to be operational and provide site performance reporting the same day it is installed. On-demand-reporting differentiates this next generation product by providing immediate and dynamic feedback in greater detail, with higher flexibility than traditional analytics tools. RTmetrics(TM) simplifies and accelerates the availability of key user behavior and attitude reporting in the most complex and high-traffic environments. The information, reporting and analysis obtained through RTmetrics(TM) optimize online and e-mail campaigns by providing proactive views of consumer reactions to multiple marketing channels and campaign approaches.

Online campaigns can be adjusted quickly with RTmetrics(TM). Instantaneously, the software reports where a visitor came from, why he/she came, what is being viewed, what content was used in onsite searches, which part of a web site they stayed the longest, and so much more, all critical factors the host needs to know to audit campaigns. RTmetrics(TM) does this non-intrusively without bogging down the site with intensive and lengthy log files or requiring web sites to be designed with massive coding and meta tags that require additional support and cost prohibitive analysis weeks and months after the information could have made a difference.

"During the beta testing of the solution, our customer exploited the extensive filtering tools," stated Mr. Ko Ikudome, President of AuriQ Systems, Inc. "This allowed him to quickly determine what was working and adjust his initiatives within minutes of their launch.

"As a result, the customer was able to increase sales by 30%, while reducing marketing expenses by nearly one third," Mr. Ikudome added.

RTmetrics(TM) achieves its high level of analysis by taking advantage of the information and instructions sent bilaterally between a visiting computer and the host/website and can do so across multiple platforms and servers. Because the software obtains information through the handshaking process, privacy issues are less of an issue.

It is also rules-based using a unique combination of query, analysis, reporting, and OLAP functionality making it more interactive, accurate and user friendly versus using logic based programming, where at some point data will later have to be assiduously analyzed in lengthy reports that miss or omit data. RTmetrics(TM) quickly assembles the obtained data and builds a profile of each visitor because it can determine such things as what brought them to the site, where they went while there and what was viewed -- even tell how long pages were read.

This plug-n-play tool lets users quantify the changing, spontaneous marketplace more accurately and faster to meet the ever-changing needs of online marketing. Information gleaned from the reports let users design e-mail campaigns that are more flexible and more reactive to visitors, determine which campaign, list, banner ads, search sponsorships, or informative content delivered the highest returns, before the day is over. Web site page changes, discount sales, better traffic manipulation, information responses and more can be made instantly rather than waiting days or weeks. This ability to quantify sales promotions, lead development, site recurring traffic and much more allows companies to adjust on the fly to meet ebb and flows of the marketplace.

RTmetrics(TM) enables a manager to determine the overall performance on a web site and marketing strategies in REAL-TIME, not days, weeks or months later. It negates the time consuming need for third party analysis or having a dedicated staff comb through lengthy log/text files to glean pertinent information.

Price And Availability

Highlighting e-business, the new software solution is designed to provide accurate analytics immediately and in an ever-dynamic form, equaling the World Wide Web, for medium to enterprise level corporations, Internet service providers, and advertising and marketing firms. Prices vary greatly depending on traffic and the quantity of servers, but start as low as $30,000 to approximately $500,000.

About AuriQ Systems, Inc.

AuriQ Systems, Inc. is a leader in real-time e-business analytics offering software solutions designed to provide customers with on-demand analysis and reporting for determining web site performance and user behavior. As a cost-effective alternative to managing data laden files and to eliminate the time-lag and labor costs associated with managing log-based files, AuriQ's software solutions also provide visibility for bandwidth resource utilization per URL and as an application for successful capacity planning and accurate charge back of resource usage.

Since its inception in 1997, AuriQ has been focused on bringing to customers a more dynamic reflection of web activity and then to enable real-time changes. Located in Pasadena, CA, AuriQ's customers include Honda, Terra-Lycos, AOL Time Warner Cable, KDDI, Epson, Fuji-Film and more.

For additional information, customers should contact John Duggan at 3452 E. Foothill Blvd., Suite 1000, Pasadena, CA 91107; phone 800/499-0973; fax 626/564-2687; e-mail at The company is on the World Wide Web at

NOTE TO EDITORS: Slides available by contacting Fred Golightly at or calling 949/706-3100.
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Publication:Business Wire
Date:Jun 30, 2003
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