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Audio branding; brands, sound and communication.


Audio branding; brands, sound and communication.

Ed. by Kai Bronner and Rainer Hirt.



280 pages




Editors Bronner and Hirt, experts in audio branding and sound communication, and 18 co-contributors discuss the history, principles, and functions of using sound as a branding tool. They also examine case studies of international branding projects to illustrate practical applications of audio branding. Additional topics include multi-sensory design and legal issues. While the editors and authors are experts in their fields, the book would have been enhanced with tighter editing. Distributed in the US by ISBS.

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Publication:Reference & Research Book News
Article Type:Book review
Date:Nov 1, 2009
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