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Audi Extra offer gets good response.

Audi, represented by Wattayah Motors, has announced that its Audi Extra campaign, which launched on July 9, has been a sucA[degrees] cess. The German premium brand recorded increased sales of 37 per cent in the local market over the course of the festive season as a result of the campaign, a press release said.

Commenting on the Audi Extra campaign, Ahmed Shariefi, general manager of Audi in Oman, said, "During the summer campaign this year, we focused on enhancing our customers' experience with Audi by raising our offer standards to new levels, both in sales and after sales service. Customers were quick to recognise the benefits of the offer and as such, we have experienced our most successful Ramadan promotion to date."

The campaign gave new Audi buyers a comprehensive package of benefits, including extended maintenance and warranty periA[degrees] ods, free additional equipment packages, oneA[degrees]year free finance, free gifts as well as price discounts. All of these benefits brought added peace of mind to Audi customers in the Ramadan period and led to an unprecedented level of interest from customers.

"Audi vehicles offer the epitome of German premium motoring and our Audi Extra promotion provided customers with the opportunity to purchase a new Audi and enjoy a variety of further benefits. By offering a guaranteed buy back value for example, ownA[degrees] ers receive a guaranteed future value in case they decide to replace their vehicle, which further adds to the peace of mind of owning an Audi," Ahmed added.

Apex Press and Publishing

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Publication:The Week (Muscat, Oman)
Date:Sep 12, 2013
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