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Attack of the idea killers.

Craig never shuts up--ever. Diane openly worries that every new strategy idea is going to bring the company crumbling to the ground. Kevin picks apart every suggestion until everyone is weary of discussing it and there is no actionable element left. As for Teni, well, she never has heard an original idea that she liked (except, that is, for all of the ideas that she has contributed).

Sure, brainstorming can be a productive way to solve problems; generate new products, services, or processes; and capitalize on golden opportunities. Far too often, though, the process is hijacked by disruptive individuals who undermine collaborative efforts.

Have you ever found yourself in a brainstorming meeting that felt dominated and controlled by an attention-seeking personality? If so, you are not alone. It seems every company or organization has its share of those idea killers.

Most of those strong-willed participants likely believe they are keeping the group on track with candid insights or opinions. What they foil to realize is they can inject so much negativity, judgment, or distraction into a session that they derail a group's idea generation momentum, and kill fledgling but promising ideas.

Who are these disruptive forces of chaos? Chances are you already know them. Right now, it is a sure bet that a certain coworker, manager, supervisor, customer, client, or even upper-level boss is popping into your head. In fact, in our many years of brainstorming experience working with a number of companies, we have identified what we call a "rogue's gallery" of disruptive personality types you might want to avoid inviting to your next brainstorming session.

See how many of these troublesome types you can recognize:

* Attention Vampires. They always want to stand out, be in the spotlight as the center of attention. It always is about them. Attention vampires can smother a brainstorming session by dominating the conversation, excessively pushing their ideas, and ultimately sucking the life out of the entire group.

* Wet Blankets. These are the pessimists who see the flaws in everyone else's ideas. Nothing goes unscathed. Wet Blankets have the unique ability to dampen the enthusiasm level of a session instantly. They are discouraging and depressing, and the majority of their comments do not hold water.

* Idea Assassins. These seasoned killers love to shoot down ideas--anyone's and everyone's. Under the pretense of being constructive, they will find flaws, poke holes, and pick apart promising ideas until they bleed to death. These are the same people who go to birthday parties and enjoy popping the balloons.

* Dictators. They love every idea--as long as it is theirs. These totalitarians feel they are the only ones with good ideas, or good taste, for that matter. Everyone else's contributions need to conform to theirs or risk being shot down. Many bosses unknowingly become dictators in meetings (not on purpose, but their role in the company makes it too easy). Such idea overlords are to be avoided at all costs. It is not wise to let them dictate a negative outcome for your group.

* Obstructionists. To them, nothing is simple or easy. They overcomplicate conversations and procedures and bring up extraneous facts or considerations that derail the flow of the group. Obstructionists overthink, overspeak, and single-handedly dead-end otherwise promising sessions.

* Social Loafers. These are the people who show up for a brainstorm session, but rarely participate in the generation of new ideas in a meaningful way or contribute much of substance. They usually sit back, appearing bored or aloof, and let others do the heavy lifting.

Any one of these problematic personalities can undermine the focus and collaborative efforts of a group. While it is difficult to prescribe a simple, one-size-fits-all formula for handling all of these different personality types, there are a number of practical steps you (or the session leader) can take to manage more effectively disruptive behaviors to keep your sessions on track and productive:

Forget the invitation. The simplest way to avoid problematic personalities in a session is not to invite them in the first place. If it is the boss or a senior-ranking person, assure him or her that you will share any good ideas the group generates afterward, or, here is a novel idea: you simply might tell the truth. Explain that other session participants may be intimidated by his or her presence in the room, and since the boss certainly wants the ideation session to be as productive as possible, it may be best if he or she waits to join the group until the end, when ideas have been developed and selected.

Establish "rules of the game." Introducing a few rules at the start of a session can help eliminate, or at least significantly minimize, disruptive behavior problems. Some popular and effective brainstorming rules are: suspend all judgment; there is no such thing as a bad idea; go for quantity, not quality; and embrace wild, audacious ideas. It also is important to reinforce the fact that brainstorming is a collaborative group effort; so, the origin of any idea is irrelevant.

Impose a short talking moratorium. If a participant is dominating the session, being overly negative or judgmental, or being an attention hog, quickly shift gears and introduce a nonverbal brainstorming exercise. For instance, ask everyone to write down five ideas and then read their favorite aloud.

Segregate strong personalities. A great tactic for managing strong personalities is to divide the group into smaller teams of three. Deliberately assign any disruptive personality types to the same team--and watch the sparks fly. Surprisingly, strong personalities often get along with one another in a productive way. Have these teams develop ideas, and then take turns sharing the best ideas with the whole room.

Create a self-policing group. Explain early in the session that, if anyone exhibits any type of negative or judgmental behavior, he or she is to be bombarded mercilessly by the group with crumpled paper balls. Make a game out of it. Encourage everyone in the room to participate in order to create a self-policing environment. While it may seem silly, this technique is a playful, good-natured way to minimize transgressions and allow the group itself to enforce the "no judgment rule.

Engage in silent Idea voting. Evaluating and selecting ideas can become problematic when strongly opinionated individuals assert their preferences or biases. Instead of ideas being selected based on merit, the evaluation process can devolve into a Darwinian contest for favorites. Using a silent voting technique can help eliminate coercion and level the playing field for everyone to vote. Instruct participants to cast their votes silently by placing colored dots next to each of the ideas they feel most successfully address the challenge. You can use other methods, such as a secret ballot (provide each participant with a numbered list of the ideas, ask them to circle the numbers of the ideas they think best address the challenge); show of hands (majority wins); yes/no or green/ red voting cards, etc. If the boss is participating in the voting process, politely ask him or her to postpone voting until everyone else has finished. This will help minimize the chance of his or her opinion swaying the group.

Invite a "Dream Team" vs. "The Usual Suspects." When planning your next brainstorm, why not invite your dream team? This group would be made up of knowledgeable individuals who possess a collaborative, can-do attitude--even if they typically are far removed from the project at hand. Let the usual suspects, the mixed bag of colleagues or teammates you usually invite by default, sit the session out. Shaking things up can have a dramatic impact on a group's ability to collaborate freely and share, discuss, and build upon one another's ideas. This is how innovative solutions are born.

A brainstorm only is as good as the people in the room and tactics you use to minimize bullying and self interest, stimulate creativity, and bring out the best ideas in everyone. Do not make these decisions lightly. Invite the right people to the session and manage--or better still, politely forget--the idea killers. The solutions that emerge will astonish you.
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Title Annotation:Business & Finance
Publication:USA Today (Magazine)
Article Type:Essay
Geographic Code:1USA
Date:Jan 1, 2016
Words:1351
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