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Atlanta Falcons Wins InfoWorld 100 Award Using Sitecore's CMS and Digitaria's Digital Marketing Expertise.

Digitaria and Sitecore Help Falcons Rebuild a Socially Immersive Next-Generation Fan Site

SAN FRANCISCO & SAN DIEGO -- Sitecore and Digitaria today announced that the Atlanta Falcons, one of the premier NFL teams, has been named winner of the 2007 InfoWorld 100 Project of the Year award. The Atlanta Falcons were recognized for rebuilding their outdated Web site to provide fans with a next-generation, socially immersive Web site. Since utilizing Sitecore's Web Content Management system (CMS) and Digitaria's creative and interactive marketing expertise, the Atlanta Falcons' Web site sees record-breaking traffic. Now, Falcons fans experience the industry's best Web site navigation, multimedia technologies and social networking capabilities, which leave them coming back for more.

"Whether ushering legacy systems into the agile era or revolutionizing how their companies leverage technology to meaningful ends, this year's winners are both inspiration and proof that striking a new path in IT can reap deep organizational rewards," said InfoWorld Senior Editor Jason Snyder.

The Falcons' challenge was to implement a solution that provides the most advanced Web site to give fans a compelling web experience, but also one that can keep up with the demands of producing a professional sports portal: frequent time-sensitive updates, flexibility of editorial control and a tremendous amount of content managed by a relatively small staff. To overcome this, the Falcons turned to Digitaria, a full-service digital marketing and technology firm, and Sitecore, the leading provider of .NET Web Content Management (CMS) and portal software. Together, Digitaria and Sitecore built the most advanced and interactive Web site, which deviates from traditional sports Web sites' clutter with a simplified navigation structure and striking imagery.

The Atlanta Falcons chose Digitaria because of its proven experience in the sports and entertainment markets and its ability to implement best-of-breed technologies that are compatible with the Falcon's preferred operating environments. The Falcons worked with its Fan Advisory Group to collect input directly from regular site visitors, and Digitaria ensured that all components of the Web site design, technology, and content, directly reflected fan feedback as well as the goals of the Falcons organization.

Sitecore's CMS provided the Atlanta Falcons with Web 2.0 functionality such as content tagging, advanced multimedia delivery and integrated social networking features. The project also included advanced management and distribution of rich media assets. Additionally, with the shift to user-generated content on Web sites, the Falcons now have the ability to tailor the Web site to those who are used to customizing and creating their internet experience on a daily basis.

"We are honored to have been chosen for the InfoWorld 100 Award for our new, advanced Web site," said Dan Levak, director of New Media, Atlanta Falcons. "Thanks to Sitecore and Digitaria, dozens within our organization can deliver visually stunning content to fans, and empower millions of visitors to engage each other in the shared fan experience."

"Sitecore's high performance scalability and flexibility gave the Atlanta Falcons the ultimate portal for their fans," said Darren Guarnaccia, VP of Product Marketing for Sitecore. "The Falcons' fans now enjoy fast breaking stories, behind the scenes footage and a compelling online experience with the team and the greater community of enthusiasts. Sitecore's functionality and rapid deployment interface empowers the Falcons' staff to move incredibly quickly without holding back their design creativity."

"We congratulate the Falcons on this recognition. Their commitment to technology sets them apart from others in the sports industry," said Digitaria CEO, Daniel Khabie. "We are proud to have worked with them to leverage leading technologies to further their business goals, while delivering fans an innovative, interactive and fun online experience."

http://www.infoworld.com/archives/t.jsp?N=s&V=93246

About Sitecore

Sitecore's Web Content Management System (CMS) and portal software solutions enable companies to deliver compelling web experiences. Sitecore's award-winning CMS software makes it easy for businesses to create and keep up-to-date dynamic, full featured Web sites of all types. Sitecore's industry leading flexibility and scalability allows companies to better leverage their content to improve customer experience and drive business growth.

Thousands of public and private organizations, including national governments and Fortune 500 companies utilize Sitecore solutions for their Web sites. These organizations have created and now manage over 5000 dynamic Web sites with Sitecore including Microsoft, Sara Lee, Siemens, Toshiba, Omni Hotels, Computer Associates, WebTrends and Atlanta Falcons.

About Digitaria

Digitaria is a full-service digital marketing and technology firm headquartered in San Diego with additional offices in Los Angeles and Washington, D.C. Since 1997, Digitaria has consistently led the field in creating digital experiences online through Web sites, intranets, extranets, digital asset management, interactive marketing campaigns and business solutions that are both measurable and memorable. Digitaria represents many of the largest brands in the world. Active clients include ASICS Shoes, Atlanta Falcons, Best Western International, CBS Corporation, Comcast Corporation, FOX Corporation, Gateway Corporation, Gordon Rush, Hasbro, Inc., KCET Hollywood, NBC Universal, QUALCOMM, Inc., VIZIO, Inc., Warner Bros. Worldwide Television Marketing and many others.

Digitaria believes strongly in the power of collaboration and strategic thinking and often integrates internal teams with the talented staff of its clients to ensure all stakeholders contribute to the success of the engagement. For additional information, please visit http://www.digitaria.com.
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Date:Jan 2, 2008
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