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Asustek, Garmin to launch first dual-brand handset in late June.

Taipei, June 16, 2009 (CENS)--After months of cooperation with Garmin Corp., a globally leading brand of GPS (global positioning system) devices, Taiwan-based Asustek Computer Inc., a world-caliber PC maker, will launch its first dual-brand handset G60 in Taiwan and East Europe by the end of June at the earliest, according to the firm.

Asustek once unveiled the G60 at the Computex Taipei 2009, which is based on Linux operating system and features Garmin-asus's built-in LBS (location-based service). The phone will be sold through retailers, instead of telecom service providers, according to company sources.

Garmin's chief operating officer Clifton Pemble has also confirmed that G60 is to be launched soon in Asian countries under the dual-brand Garmin-asus, and will be also available in the U.S. and Europe in the second half of this year.

Asustek and Garmin have jointly announced formation of a Garmin-asus alliance this February, aiming to cooperate on development and sale of mobile phones, with the former focusing promotion in Asia and East Europe and the latter in the U.S. and West Europe.

In fact, the two sides have teamed up to develop G60, formerly known as nuvifone, for over two years, which was first debuted at CES (Consumer Electronics Show) in January 2008. Later on, they further unveiled nuvifone's prototype in Singapore last June and were scheduled to officially launch the phone in the second half of last year. However, for some reasons, launch of the phone has been delayed until this June. This has added to market uncertainty of the phone, mainly because more and more GPS phones have been launched by competitors in the consumer market, according to industry insiders. ((SC)) (E)

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Title Annotation:Asustek Computer Inc. and Garmin Corp.
Publication:The Taiwan Economic News
Article Type:Brief article
Date:Jun 16, 2009
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