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Association sees "frozen lining" in vegetable survey. (News Bites).

A new survey by Opinion Research Corp. finds that vegetables from farm stands outperform other vegetable formats, notably frozen and canned, by a margin of two to one. In fact, the survey found that very few Americans prefer their vegetables frozen (8 percent) or canned (5 percent).

But the American Frozen Food Institute (AFFI), McLean, Va., says the good news for frozen fruits and vegetables may lie in the survey's "untold story" -- that appreciation for frozen produce is higher than ever before, and on the rise. Further, AFFI notes that the survey is the first of its kind from Opinion Research, and thus not indicative of trends over time.

"It's important to look at trends, which indicate good news for the perception of frozen produce," says AFFI president Leslie G. Sarasin, who cited such successes as the U.S. Food and Drug Administration's (FDA) approval of an AFFI petition to allow frozen produce to be labeled s "healthy." Sarasin also cited the results of a recent National Restaurant Association survey, which indicate that a majority of operators expect to use more or the same amount of frozen foods in their establishments during the next five years.

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Title Annotation:American Frozen Food Institute
Publication:Food Processing
Article Type:Brief Article
Geographic Code:1USA
Date:Feb 1, 2003
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