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Associated names Paladin II Ltd. as beer brands' new promotion agency.

Associated names Paladin II Ltd. as beer brands' new promotion agency

Associated Importers announced last week that the company has assigned the development and implementation of sales promotional activities for all of its beer brands to Paladin II Ltd., located in Norwalk, CT.

Those beer brands which are involved in the reassignment to Paladin include: John Bull British Beer, Double Diamond Ale, St. Pauli Girl and Suntory Draft.

"Paladin has proven itself to be a creative, professional agency with a record of success in the beverage field," explained Associated's president Leo Begleiter when announcing the assignment. "This broader association is an indication of our confidence in them and our commitment to our brands."

Begleiter added that despite generally stable sales in the highly competitive imported beer category, the brands represented by Associated are well poised to take advantage of the growth potential that exists in the United States.

"I'm sure Paladin's strategic thinking and creative endeavors will help us improve our already impressive sales record," Begleiter pointed out.
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Title Annotation:Associated Importers Co.
Publication:Modern Brewery Age
Date:Oct 22, 1990
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