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Associated enters alcohol-free market with St. Pauli N.A.

The St. Pauli Girl Brewery in Bremen, Germany, announced it has brought its non-alcoholic brew, St. Pauli Girl N.A., to the United States for extensive test marketing in several cities.

"The product became available in selected markets in April and results thus far are very encouraging," said Laz Surabian, national sales manager, Associated Importers, the brand's U.S. importer. "It's really a product and label that have come together at the right time.

"Consumers are interested in non-alcoholic brews, especially one which is imported from a brewer in which they have confidence," Surabian said. "St. Pauli Girl N.A. gives them a great non-alcohol brew and a name they know and trust."

Supporting St. Pauli Girl N.A.'s introduction to the United States are case headers and shelf strips for off-premise locations plus table tents and menu clips for bars and restaurants.

PHOTO : ALCOHOL-FREE ST. PAULI N.A., the newest product from Bremen, Germany's St. Pauli Girl Brewery and Associated Importers, has been made available in the United States.
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Title Annotation:Associated Importers Co.; St. Pauli Girl non-alcoholic brew
Publication:Modern Brewery Age
Date:Jul 29, 1991
Words:171
Previous Article:Yuengling products sport new packages.
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