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Associated Imports readies for holidays.

Associated Imports readies for holidays

To help start the New Year on the right foot for both retailers and their customers, Associated Importers plans to provide St. Pauli Girl custom-designed materials for during both Valentine's Day and St. Patrick's Day.

St. Valentine's Day material will utilize the usual red hearts of the holiday with a beer background and a reminder that "You'll Never Forget the Right Girl."

In March, green shamrocks will provide the St. Patrick's Day focus along with a reminder to drinkers to "Celebrate with the Right Girl."

According to Associated, these two promotional campaigns "will help get all three |Saints' together in the coming months."
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Title Annotation:Associated Importers Co.
Publication:Modern Brewery Age
Date:Jan 27, 1992
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