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Associa Advantage Selects JPL to Lead New Marketing Strategy for Association Management Savings Program.

Integrated communications agency will leverage deep communications planning and web expertise to drive awareness and build registrations among homeowners and community managers

HARRISBURG, Pa. -- JPL, an integrated marketing communications agency today announced its partnership with Associa Advantage, a unique savings program for home products and services. JPL will lead the development and execution of a new growth plan that will leverage new brand development and an integrated communications program, which includes a new website.

"We are proud to offer this value added service to our residents and the communities we manage," said Michael Mallott, President, Associa Advantage. "We feel confident that JPL has the strategic and creative expertise to help us reach existing and new members with relevant content tailored to their specific needs."

As part of the integrated communications program, JPL will develop a new website intended to help current and potential homeowners and community managers fully understand the benefits of the Associa Advantage network. The website will leverage new content and tailored messaging, along with a new member log-in feature that will enable existing members to better utilize the program. The website will serve as a central portal for exclusive savings on home products and services from trusted brands, providing peace of mind for homeowners looking for credible resources in their communities. JPL will deliver stronger web analytics and a user-friendly experience to drive registrations.

"We are honored to work with such a trusted name among communities and homeowners," said Bill Kobel, Vice President Strategy and Integrated Programs at JPL. "We recognize the need to break above the clutter and deliver truly relevant messaging and content that will help Associa Advantage build stronger relationships with its current and future members."

This partnership expands JPL's national footprint and adds another client leveraging the firm's full-service, integrated communications program planning and execution capabilities. For more information about JPL's integrated communications services or its work with Associa Advantage, please contact Jessica Callahan at 717-901-4130 or

About Associa Advantage

Associa Advantage is a value-added program offering to homeowners and communities managed by Associa exclusive savings from reputable home product and service brands. There is no cost to participate. The program offers a convenient shopping resource that saves both community managers and homeowners time and effort. From appliances and windows, to outdoor furniture, flooring, roofing, siding and even light bulbs, Associa Advantage is a complete shopping destination for community managers and homeowners.

About Associa[R]:

Building successful communities for more than 30 years, Associa[R] is North America's largest community association management firm and serves its clients with local knowledge, national resources and comprehensive expertise. Based in Dallas, Associa[R] and its 8,000 employees operate more than 150 branch offices in the United States, Mexico and Canada. To learn more about Associa and its charitable organization, Associa Cares[R], go to and Find them on Facebook, follow them on Twitter, LinkedIn and Pinterest, and watch them on YouTube.

About JPL

JPL is an integrated, strategic communications agency that works with regional, national and global brands, offering a holistic approach to marketing and communications. Headquartered in Harrisburg, Pennsylvania and founded in 1989, JPL is focused on helping clients grow their business though careful planning, meaningful execution and an ongoing focus on clients' success. Our people are passionate about delivering great results and exceptional client experiences. With nearly 100 employees, JPL has been voted a Best Place to Work in Pennsylvania for ten consecutive years. To learn more about how we help our clients grow, please visit
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Publication:Business Wire
Geographic Code:1U2PA
Date:Jun 7, 2012
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