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Assessing Media Education: A Resource Handbook for Educators and Administrators.


Assessing media education; a resource handbook for educators and administrators.

Ed. by William G. Christ.

Lawrence Erlbaum


586 pages



LEA's communication series


For media educators and administrators in higher education, Christ (Trinity U.) assembles 26 chapters on creating and improving student learning assessment methods, developing an assessment plan to connect to university mission statements, and student learning outcomes that will meet the 11 competencies of The Accrediting Council on Education in Journalism and Mass Communications requirements. These competencies relate to law and policy, history, ethics, diversity, production and graphics, critical thinking, research, media writing, reporting and editing, numbers and statistics, advertising, and public relations. The third part considers measuring outcomes through data, surveys, internships, careers, exams, embedded authentic assessment, and portfolios, and the book concludes with four case studies of assessment plans from the U. of Minnesota, Arizona State U., Virginia Commonwealth U., and Zayed U. Contributors are in journalism and communications departments from US universities.

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Publication:Reference & Research Book News
Article Type:Book Review
Date:May 1, 2006
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