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Aspen Skiing Company Names Green Mountain Coffee Roasters the Official Coffee of Aspen/Snowmass.

Relationship Marks the Start of a New Era of Green Partnerships at Aspen Skiing Company

ASPEN/SNOWMASS, Colo. & WATERBURY, Vt. -- Aspen Skiing Company has selected Green Mountain Coffee Roasters to be the "Official Coffee of Aspen/Snowmass," as well as its newest Resort Partner. As part of the partnership, guests of Aspen/Snowmass will enjoy daily complimentary samples of Green Mountain's Fair Trade Certified[TM] Organic French Roast coffee at the base of all four resort mountains - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk. Aspen Skiing Company will also serve Green Mountain coffees exclusively at on-mountain restaurants, offices, The Tavern at The Little Nell hotel and The Snowmass Club.

Aspen Skiing Company and Green Mountain Coffee Roasters have both received accolades for their commitment to sustainability in their respective industries. Aspen Skiing Company was awarded the 2006 Golden Eagle Award for Overall Environmental Excellence by a ski resort and for three years has been ISO 14001 certified, a third party certification for environmental leadership.

Green Mountain Coffee Roasters has also been recognized as a leader in corporate social responsibility. The Company offers one of the most extensive selections of double-certified, Fair Trade organic coffees in the country, which represent approximately 29% of its total coffee volume. Each year, the Company contributes at least 5% of its pre-tax profits to social and environmental projects that improve the quality of life locally and in coffee-growing communities around the world. Green Mountain Coffee Roasters has also been greenhouse gas neutral for over three years through the purchase of renewable energy credits.

"We chose Green Mountain Coffee Roasters because of its great coffee and because of its reputation as an environmentally and socially responsible company," said John Rigney, Vice President of Sales & Events for Aspen Skiing Company. "This represents a new era for Aspen Skiing Company. We're trying to partner with like-minded companies. We think our success can be their success, and vice versa. We're proud to work with another exemplary business, and to offer our guests a fantastic cup of coffee in the process."

Green Mountain Coffee Roasters will also be providing Aspen Skiing Company with its all-natural hot beverage paper cups. This revolutionary eco-friendly cup is lined with a bio-plastic made from corn, making it the only hot beverage cup made from fully renewable materials.

"We're thrilled to bring Green Mountain's gourmet coffee to the discerning guests of Aspen/Snowmass," says Jim Travis, VP of Sales for Green Mountain Coffee Roasters. "We admire Aspen Skiing Company's environmental leadership and are excited to find a partner that is aligned with our values and our appreciation for high quality specialty coffee."

About Green Mountain Coffee Roasters, Inc.

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells over 100 high quality selections, including Fair Trade Certified[TM] and organic coffees under the Green Mountain Coffee Roasters[R] and Newman's Own[R] Organics brands. While the majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce operations (, it also owns Keurig, Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters has been ranked No. 1 on the list of "100 Best Corporate Citizens" for the past two years, and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.

About Aspen Skiing Company

Aspen Skiing Company operates the four mountains in the Aspen/Snowmass area - Snowmass, Aspen Mountain, Aspen Highlands and Buttermilk - as well as the award-winning Ski & Snowboard Schools of Aspen/Snowmass. The area offers unparalleled nightlife and off-slope activities as well. Aspen/Snowmass is accessible by two of the most convenient airports in the mountains - Aspen Sardy Field (ASE) (3 miles from Aspen) and Eagle County Regional Airport (EGE) (70 miles from Aspen). For more information on Aspen Skiing Company, please call 800-525-6200 or 970-925-1220, or visit the company's website at
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Publication:Business Wire
Date:Feb 21, 2007
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