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Articles from Asian Journal of Business Research (April 1, 2020)

1-8 out of 8 article(s)
Title Author Type Words
Dependence Structure, Trust Dimensions, and Governance Choices in Asian Marketing Channels: Evidence in China. Lee, Lucy Sojung; Zhong, Weiguo 9795
Does the Board Gender Diversity Enhance Firm Performance? Pidani, Rita R.; Mahmood, Amir; Agbola, Frank W. 7764
Editorial: It Will Go Away!? Pandemic Crisis and Business in Asia. Ting, Hiram; Ling, Jeffrey; Cheah, Jun Hwa Editorial 3311
Exploring Synergetic Effects of Social-Media Communication and Distribution Strategy on Consumer-Based Brand Equity. Cheung, Man Lai; Pires, Guilherme D.; Rosenberger, Philip J., III 10577
Factors Leading to Customer Retention in the High Volume-Low Volume Service Context: Evidence from the Mobile Service Industry. Cheng, Boon Liat; Gaur, Sanjaya Singh; Rahim, Rezuan Abdul 15475
Impact of Music and Colour on Customers' Emotional States: An Experimental Study of Online Store. Anwar, Aizza; Waqas, Ali; Zain, Hafiz Muhammad; Kee, Daisy Mui Hung Report 9092
Rational or Emotional? An Examination of Customer Loyalty in B2B Packaged Food Retail Setting. Grace, Phang Ing; Sim, Yee Sheng 12638
Social Media Effectiveness Indicators of Microenterprise Strategic Planning. Cheing, Alex; Hong, Efendi Haslim; Kuek, Thiam Yong; Chai, Boon Hui Bobby; Cham, Tat Huei 7161

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