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Articles from Asian Journal of Business Research (July 1, 2018)

1-6 out of 6 article(s)
Title Author Type Words
A Marketing and Industrial Relations Alliance to Generate Positive Brand Awareness for Gen Y: The Case of the National Tertiary Education Union. Madden-Hallett, Helen; Ho, Henry Wai Leong 10676
Augmented Reality Trends to the Field of Business and Economics: A Review of 20 years of Research. Roxo, Mafalda Teles; Brito, Pedro Quelhas 8605
Cross-cultural analysis of the Frequent Flyer Programs (FFPs): The most controversial results. Platz, Petra; Jozsa, Laszlo 10047
Entrepreneurship Driven By Opportunity and Necessity: Effects of Educations, Gender and Occupation in MENA. Nasiri, Niloofar; Hamelin, Nicolas 6243
Members' Participation in Service Co-Creation: The Mediating Effect of Satisfaction towards Loyalty. Yacob, Yusman; Ali, Jati Kasuma; Hii, Joseph Wee-Siong; Lim, Xin Jean 6681
Optimal ways for companies to use Facebook Messenger Chatbot as a Marketing Communication Channel. N.L., Balasudarsun; M., Sathish; K., Gowtham 7020

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