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Articles from Asian Journal of Business Research (January 1, 2011)

1-8 out of 8 article(s)
Title Author Type Words
An exploratory study about culture and marketing strategy. Acar, Adam; Premasara, Jeevan Madhusanka; Glen, Joshua Smith 4682
Assessing productivity of personal selling effort in India: an econometric approach. Baidya, Mehir Kumar; Maity, Bipasha; Ghose, Kamal 3192
Examining the inter-relationships among the dimensions of relationship marketing. Capel, Celine Marie; Ndubisi, Nelson Oly 6619
Factors differentiating green power electricity user/non-user status in Australia. Tang, Yiming; Medhekar, Milind 7729
Intention to adopt mobile marketing: an exploratory study in Labuan, Malaysia. Tanakinjal, Geoffrey Harvey; Deans, Kenneth R.; Gray, Brendan J. 6638
Looking to Asia and beyond. Fam, Kim-Shyan; Yang, Zhilin; Ghose, Kamal Editorial 505
Rankings in the eyes of the beholder: a vox populi approach to academic journal ranking. Fam, Kim-Shyan; Shukla, Paurav; Sinha, Ashish; Luk, Chung-Leung; Parackal, Mathew; Chai, Joe Choon Y 7634
The influence of brand personality dimensions on brand identification and word-of-mouth: the case study of a university brand in Thailand. Polyorat, Kawpong 6145

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