Asian Insurers Maximizing Profits with Rich Media Mobile Messaging.
[UKPRwire, Tue Mar 07 2017] The mobile technology has improved a
lot, especially in last decade. Mobile devices have become more powerful
and useful than ever. This handheld device plays an increasingly
important role in our lives. Its availability is rapidly spreading
throughout the globe and is making things possible with a finger touch.
The digital revolution has started and it has a long way to go. From
banking to insurance, 2017 holds a new bundle of opportunities to be
explored for the next phase of technology is dynamic, gigantic and
forceful. Leading Insurers are relying on personalized and rich media
mobile video messages platform to acquire and retain their customers.
Because these high impact messages have easy response capabilities and
quickly establishes a two-way brand-to-customer dialogue. moLotusa
Mobile Video Customer Engagement Platform, reaches out and interacts
with brands customer-base. Its rich media content formats and
sophisticated mechanics when combined with relevant offers and
call-to-actions, has proven effective in revenue generation, customer
acquisition, plan upgrades, cross-selling, lead generation and more.
Bancassurance & Co-branded Campaigns New customer acquisition
through co-branded and Bancassurance campaigns can be facilitated by
moLotus illustrative product videos, visuals and offers. These rich
media mobile campaigns can be personalized (with name and more) and
customized (in terms of language, offer and content). For more
information, customers can click on the links, request more videos or
connect to brands customer serviceall with one touch. Given mobile video
messaging scalability and configurations, Insurers can execute large
campaigns with sophisticated mechanics quickly and effectively. The rich
multimedia mobile messaging Online Campaign Console provides convenient
campaign management, monitoring and reporting. Additionally, there are
significant cost savings when compared to traditional campaigns. Lead
Capture This facility can leverage your existing spend in traditional
and online advertising while capturing the names and numbers of
interested prospects. The personalized mobile messaging platform helps
deliver the powerful video to the prospects mobile phones, enhancing
customer conversion ratio. Maximizing Customer Lifetime Revenue Upgrades
and Cross-sell is the bread and butter revenue for Insurers. As customer
data is already available with them, campaigns can be highly
personalized, customized and timed for maximum effectiveness. Customers
always respond better when their name is mentioned, when their primary
language is used, when the promo content fits their demographics and the
timing is relevant. (Example- birthday wishes, festival greetings, etc.)
With rich audio-visual medium, Insurers can put in place year long
campaigns that generate steady new revenue. Customer Retention For
Insurers, acquiring new customers is costlier than retaining them.
Ensuring timely premium payments and avoiding lapses is important too.
The moLotus Milestone edition provides an easy way to execute this.
Insurance companies can define campaigns for events such as Renewals,
Birthdays, Premiums, and other touch points with personalized and
customized templates. Its Milestone edition can be configured to
automatically deliver the personalized message to customer on the
relevant day. This ensures that the brand is always top-of-mind and the
customer feels cared for. The emerging Asian markets are expected to
grow steadily from an estimated 5.3% in 2016 to 5.7% in 2017 and 6.7% in
2018 (source: Swiss Re). And, moLotus is the ideal tool to take maximum
advantage of this opportunity. For more information, contact Joseph Foo,
+6019 296 9856; email@example.com
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