Ashley method works for him - but not for us.
WHEN Mike Ashley's name first appeared as a potential buyer for Newcastle United, he was described as "reclusive."
This, in fact, was lazy, journalistic shorthand for "we haven't heard of him".
Mr Ashley is only reclusive to the extent that he doesn't much like talking to the press. Which is his choice, of course.
When he does pop his head above the parapet he is invariably great value.
His appearance before MPs who tried to take him to task over working practices at Sports Direct's Derbyshire HQ was highly entertaining. They nagged and interrupted. He huffed and sighed, visibly fighting the temptation to blow the whole pompous lot of them a gigantic raspberry.
Also amusing was this month's High Court case over a deal which may or may not have been done in a pub.
The case aired tales of riotous nights on the lash that made Geordie Shore look like Trumpton.
Drinking games, vomiting into fireplaces, and so on.
The case is in the hands of a judge now and we await the verdict.
Not everyone is a fan of Mike Ashley. He does, however, create jobs for an awful lot of people - though one may quibble about the quality of many of those jobs.
But, if you are a budding entrepreneur, our advice would be: aim to emulate Mr Ashley's moneymaking prowess by all means - but don't take him on in a drinking contest.